Google to Facebook: "We are delighted to be underestimated"

Google to Facebook: "We are delighted to be underestimated"

Summary: Mark Zuckerberg recently referred to Google+ as Google's "own little version of Facebook." Bradley Horowitz responded by saying "we are delighted to be underestimated."


During a recent interview with PBS broadcast journalist Charlie Rose, Facebook co-founder and CEO Mark Zuckerberg discussed various topics, including competition with Google. More specifically, here's how Zuckerberg referred to the search giant's Google+ product:

Charlie Rose: But you're already getting in each other's business. You know that. They have something called Google+.

Mark Zuckerberg: Yes, and no. I mean, I think, you know, Google, I think, in some ways, is more competitive and certainly is trying to build their own little version of Facebook.

As you can see in the Bloomberg interview embedded above, at the sixth minute Google+ Vice President of Product Management Bradley Horowitz hits back:

Emily Chang: Now Mark Zuckerberg just said, we just heard him say that Google is creating it's own little version of Facebook. Is that how you guys think about this?

Bradley Horowitz: We are delighted to be underestimated. It's served us very well to date. That's fine by us. I'm not going to clear anything up.

Horowitz is playing this game very well, because that's really what this is: a game of words. I believe Zuckerberg simply took the opportunity to throw a punch at Google+ – he actually takes Google's initiative very seriously given how deep the search giant's pockets are.

After all, when Facebook first learned of the Google+ project in the summer 2010 (at the time known only as codename Emerald Sea), the social networking giant went into lockdown and started quickly pumping out new products and new features. It's exactly why I maintain Google+ is the best thing that ever happened to Facebook.

See also:

Topics: Social Enterprise, Apps, Google

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • RE: Google to Facebook: 'We are delighted to be underestimated'

    Google+ guys are still sleeping and we see no need to move to Google+ but I want Google+ to succeed for better product and better competition
  • Interesting...

    Personally, Google+ does nothing for me. Should be interesting to see how things turn out, though.
  • Ah but what if they are not being over or under

    just estimated? <br><br>Pagan jim
    James Quinn
  • Both are overrated

    No one will care fad like social network very much in the coming years.
  • RE: Google to Facebook: 'We are delighted to be underestimated' ...................
  • About Google+