Mark Zuckerberg creates Facebook Page for puppy

Mark Zuckerberg creates Facebook Page for puppy

Summary: Facebook CEO Mark Zuckerberg has created a Facebook Page for his puppy named Beast. Here's why it matters.


Facebook CEO Mark Zuckerberg and his girlfriend Priscilla Chan have created a Facebook Page for their new puppy, Beast. It currently has 17 photos of the little white dog and has already garnered over 16,000 Facebook Likes. Think of the Facebook Page as a template for your own pet:

Location: Palo Alto, CA Affiliation: I belong to Mark Zuckerberg and Priscilla Chan. Birthday: January 10, 2011 Biography: I am a Puli, which is a type of Hungarian Sheepdog. I was born in Grants Pass, Oregon and now I live in Palo Alto with Mark and Cilla. I am extremely cute. Gender: Male Personal Interests: Cuddling, Loving and Eating Website:

I don't think I'm going to bother putting my dog Jake on Facebook, and I frankly couldn't care less about Beast, but I do find the creation of his Facebook Page mildly interesting. Everything Zuckerberg does on Facebook naturally has to go through the PR department. Notice that Beast did not get a Facebook Group or a Facebook Profile. Beast got a Facebook Page for a reason.

At least one of my Facebook friends has put their pet on the social network. The Aniol family decided their puppy was mature enough to get its own Facebook Profile: Saba Aniol has eight friends. This breaks at least three rules of Facebook's Statement of Rights and Responsibilities, including:

  • You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
  • You will not create more than one personal profile.
  • You will not use Facebook if you are under 13.

Saba's profile happens to be public, but there is an option of making it private. With a Facebook Page, this is not possible. Furthermore, when you're creating a Facebook Page, there's no mention of "animal" or "pet" anywhere. Zuckerberg had to click on "Create a Page for a celebrity, band or business" then "Artist, Band or Public Figure" and then "Public Figure" to give Beast a presence on Facebook. That's not exactly a crystal clear process.

Animals (or "nonhumans" for all those who will point out that humans are also animals) are going to make their way on Facebook one way or another, and the social network clearly believes that Facebook Pages are the best place for them. Do they even belong on Facebook? Strictly speaking, the answer is no, since they're not human. Still, that's not a good enough reason for many people, as they see their pets in a social light. Have you ever put a nonhuman on Facebook, and if so, how did you do it?

Topics: Collaboration, Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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  • RE: Mark Zuckerberg creates Facebook Page for puppy

    This page sure brings out the Facebook haters.
    The one and only, Cylon Centurion
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    I had made a myspace page for my cat back in the day. All I had to do was have a 2nd email address so it would take the information. Thats really all that it checked to see if the address was already used in another profile. I don't think its hard to create another face book page for your self. Some people told me they do it to have bigger parts of games like farmville. I am not a fan of facebook. I am giving consideration to deleting my page. I never go on it.
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    Wow this is sad when something like this is considered "news worthy". God I hate FB.
    • RE: Mark Zuckerberg creates Facebook Page for puppy

      @Bates_ If you hate it then why bother to comment on an article about it?
      • RE: Mark Zuckerberg creates Facebook Page for puppy

        @athynz because hype deserves ridicule, that's why.
  • Grow up Emil he owns the site

    Grow up Emil he owns the site and he can post as he pleases. Hes a moron, a thief and whatever else and you want to bust on him for this ?? HAHAHAAHAHHAHA
  • He got the idea from Richard Nixon

    "A man down in Texas heard Pat on the radio mention the fact that our two youngsters would like to have a dog. And, believe it or not, the day before we left on this campaign trip we got a message from Union Station in Baltimore saying they had a package for us. We went down to get it. You know what it was? It was a little cocker spaniel dog in a crate that he'd sent all the way from Texas. Black and white spotted. And our little girl?Tricia, the 6-year-old?named it Checkers. And you know, the kids, like all kids, love the dog and I just want to say this right now, that regardless of what they say about it, we're gonna keep it."

    If it worked for Nixon, maybe it can mend his image as well.
  • I'm going to put my cats there

    I'm going to create Facebook profiles for my cats.
    Daniel Breslauer
  • But what about....

    Dogbook--the Facebook app that allows you to create a profile for your dog?
    • RE: Mark Zuckerberg creates Facebook Page for puppy

      like the name dogbook, but i dont want to have to download any app, or even worse, that my friends have to download an app, just to see my dog's pages, pix, and info. i also dont want a separate website, as i think some might exist.
      i want a page that is just like a facebook page, only for pet, and it should be obviously for a pet. i think facebook should create a pet template that we can all use, just in the same way that they have done for corporate pages, groups, and people.

      dont want no separate apps!
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    Big deal. My dogs have had their own websites (domains even) for years.<br><br><br>
    • RE: Mark Zuckerberg creates Facebook Page for puppy
      Wow, what a stupendous waste of time.

      Everyone knows the only dog that can do computers is Lara from SpyDogs :-)
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    yes, i created a facebook GROUP for my dog, Jasmine. We lived in a univ dorm, she loved going to frat parties and house parties, and she had lots of friends in her own right.

    there was no other good way to create something for her, so i made a group, and she had over 60 friends, and that was just in her last 2 years before she died (at age 14 btw, she lived a long and fun life!). it also gave me a place to put pictures of her, when she was dressed up as queen of the nile for halloween, and she loved riding Amtrak, i got some great pictures of her just watching the scenery roll by as she was smiling. she loved wearing a backpack and would carry beer to parties, and she absolutely loved playing ball, we always took a racqetball to parties and you should see how all the guys and girls would play with her all night! jasmine absolutely loved it all!

    Jasmine was a great dog, a great big personality. When she died and we had to try to get the word out, our campus newspaper did a big news article on her. we had a memorial party at one of our favourite bars (yes, they let jasmine in allt the time in the 3 yrs we lived around there, she loved eating their french fries too!) and raised over 70$ in donations for an animal shelter.

    by having her own group page, it also provided a great place on her wall for condolence messages from our friends when she died. even reading back on these today, it still brought tears to my eyes, memories, and nice messages from some of our friends.

    I would love a better way to put your pets up on facebook for people that want it. i would like it to be a better and easier way to show that it is a pet, maybe with DOG or CAT or PET in the name.

    i like the idea of PETBOOK, or have separate DOGBOOK and CATBOOK. but invariably, other people have other types of pets - one of my friends' mother has a racoon and he posts pictures of his antics on his personal person page but since the racoon has its own personality and fans, i would like to see a better way to create its own animal profile of some sort.

    we need a place and way to tag our pets in their own pictures and on their own pages. they have personalities, friends, and lives, and sadly, death, which needs a place for condolences.
  • Next,

    "Would you like to allow the puppy app to access your personal information? Click here to allow!"
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    My dog has a facebook page, now the debate is if each of my fish could use one.
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    Wanda Star is a beloved 5 pound chihuahua with more FB friends than most people.
  • RE: Mark Zuckerberg creates Facebook Page for puppy

    This is news?
    • RE: Mark Zuckerberg creates Facebook Page for puppy

      No it's what bloggers, who ape to be real Globe-trotting journo's, do on a quiet news day.