Miramax starts offering movies on Facebook

Miramax starts offering movies on Facebook

Summary: Miramax Films has started offering movies on Facebook in the US, in the UK, and in Turkey. The Facebook app will regularly get more movies and add support for more countries.

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Miramax Films today launched its first Facebook app (currently in beta), and the largest-scale Facebook streaming movie venture yet: the Miramax eXperience. The app allows you to watch movie clips and feature length films, play games, and share the experience with your Facebook friends.

The Miramax eXperience allows you to view Miramax films on multiple devices, including your PC, iPad, and Google TV. Most importantly though, Miramax says the app will be made available to Facebook users worldwide. The Miramax eXperience is now live with 20 titles for rent in the US, and 10 each in UK and Turkey. France and Germany will be supported in the near future. Here are the initial titles:

  • The US: Adventureland, Chicago, Clerks, Cold Mountain, Extract, From Dusk Till Dawn, Gangs of NY, Gone Baby Gone, Good Will Hunting, Jackie Brown, Kill Bill, Kill Bill 2, No Country for Old Men, Pulp Fiction, Shall We Dance (2004), Sin City, Spy Kids, Swingers, The Switch, and Trainspotting
  • The UK: Chicago, Cold Mountain, From Dusk Till Dawn, Good Will Hunting, Jackie Brown, Kill Bill, Kill Bill 2, Shall We Dance (2004), Sin City, and Spy Kids
  • Turkey: Adventureland, Chicago, Clerks, Cold Mountain, From Dusk Till Dawn, Gone Baby Gone, Good Will Hunting, Jackie Brown, Spy Kids, and Swingers

Right now, the app only supports rental VOD: the films cost 30 Facebook credits ($3) and for a 30-day rental but the viewing window is 48 hours once you start to watch. Miramax says it plans to give consumers the opportunity to buy films and store them in their own cloud-based digital locker so that they can be accessed on any PC, smartphone, tablet, or TV.

Miramax CEO Mike Lang originally considered a separate storefront for Miramax.com but ultimately chose to go with Facebook. "We wanted to fish where the fish are," Lang told paidContent. "We could have created the most robust Miramax.com in the world and other than my family members, who would be there?"

Miramax worked closely with Facebook to develop the concept, which unites all things Miramax and integrates into Facebook user profiles and News Feeds. The Miramax eXperience even includes a game that allows people to cast friends in various roles of Miramax movies and unlock bonus content.

Miramax partnered with Ooyala and AllDigital to building the app in just 8 weeks. The company says it copied Facebook's development model: "don't wait for perfection; launch and then iterate, iterate and iterate again." As such, the app will continue to regularly get fresh content as well as improved user functionality.

Miramax says it is a big believer in Facebook, declaring the social network can change the future of the content business. The company says today over 50 million Facebook users mention a Miramax film in their profile, interact with the Miramax Facebook Page, or like the Pages of Miramax titles and talent. It wants to ultimately triple that number and build its reach to over 150 million users within the next 18 months.

"We believe this app is an important step in Miramax's evolution," a Miramax spokesperson said in a statement. "And thanks again to Facebook. Once again you've proven that you're one of the most innovative companies in the world. We're honored to be your partner and look forward to working together more in the future."

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Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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6 comments
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  • RE: Miramax starts offering movies on Facebook

    If its Miramax they should have The Crying Game on this list!
    LoverockDavidson_-24231404894599612871915491754222
  • 48 hr Window on a digital file.

    For that kind of rental for old movies I can watch on TV, how about $.99? $3 is way to much. Miramax is so proud of their content I think I'll let them keep it.
    tomthetoe
  • More cloud based crap.

    Never mind the price is too high, we have another production company putting their toe in the pool that is "the cloud". this is so typical of what we are going to just keep getting more of in the future if people start going for this crap.

    They want to make available the ability to "purchase" movies and then to store them in the cloud. Generally a horrible idea. I would love to SELL you something, but keep it myself, thats the way of the cloud. Now I hope people can see exactly the kinds of people and organizations that are pushing for this nonsense. The long term goal here is to give our money away but actually receive nothing other then a promise that we can look at what we purchased if we ask to. And that of course only works so long as the entity that has what we spent our money on remains functional, or until a clever lawyer that works for them comes up with a legal way to extract even more money out of you in the future for products you have already "purchased".

    No thanks. Not for me. Storage is insanely cheap these days and I would rather have what I own, in my possession.
    Cayble
    • RE: Miramax starts offering movies on Facebook

      I believe that most electronic content, whether it comes on hard media DVD/CDROM or over the wire is only licensed for your use. You never own anything. You pay for a license. Check the terms on any software that you "purchase" whether it be software or programming. You are granted rights for use under terms of a license.
      Whether you have it in a cabinet next to your player or get it from the cloud, they own it.
      dwinx
      • RE: Miramax starts offering movies on Facebook

        @dwinx <br>Although you are right, consider below, somewhat simplistic / crude scenario which probably is the main advocacy against the cloud service:<br><br>The owner of the content for some reason terminates their cloud service (bankruptcy, company merger, change of laws in the country, etc.). Now, if I have a "hard" copy (DVD, CD, copy on local HDD, etc.) I will have uninterupted access to the content at all times - at no extra cost. With the cloud closed - it's gone. I might be forced to subscribe to another cloud service (pay again) in order to obtain access to the same content all over again.<br>I agree that the actual data is never mine, however, by owning the physical media containing the data, the only time I will have to pay again to access its content is if I loose my DVD or break it by accident, which obviously will require a new purchase. But seen that this is due to my own negligence, I will only have myself to blame. Meanwhile, if I was precautios enough I might have made a copy on my local HDD, thus, bringing us back again to the limitations of the cloud and the advantage of physically possesing the content.
        (Edited)
        fo128
    • RE: Miramax starts offering movies on Facebook

      @Cayble

      Well said!
      fo128