Winklevoss twins go nuts over Mark Zuckerberg (video)

Winklevoss twins go nuts over Mark Zuckerberg (video)

Summary: The Winklevoss twins have made the effort to take yet another jab at Facebook co-founder and CEO Mark Zuckerberg. Their delivery platform is an ad for pistachios.

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Twin brothers Cameron and Tyler Winklevoss are by no means done going after their former Harvard classmate, Facebook co-founder and CEO Mark Zuckerberg. Wonderful Pistachios just released a television ad featuring the duo, which includes a not-so-subtle jab at their archenemy.

In the ad, which I've embedded above, they joke about how someone might steal their unique idea about the best way to crack a pistachio nut. Although the two, dressed in matching suits and ties in front of name boards which both read "Mr. Winklevoss", don't mention Zuckerberg by name, the jab is obviously at him.

One of twins cracks open the shell of a pistachio nut, and the other remarks: "Hey, that's a good idea." The other one asks "What?" and is brother immediately responds: "Cracking it like that. Could be huge!" The other twin asks: "Think someone will steal it?" Then both men look at the camera and in unison say: "Who'd do that?"

Wonderful Pistachios is known for its pop culture references in their ads. This latest spot is part of the newest slew of ads under the Get Crackin' campaign. Past commercials from the California-based nut company have featured Snooki of MTV's The Jersey Shore, the YouTube celebrity Keyboard Cat, and the immensely popular Angry Birds.

This whole thing began when the Winklevoss twins and their business partner Divya Narendra started a company called ConnectU while at Harvard. They say Zuckerberg stole their idea and created Facebook, an allegation the company vehemently denies.

The trio originally agreed to a settlement in 2008, but ever since it has been trying to argue that, based on an internal valuation that Facebook did not reveal, it should have received more Facebook shares as part of the deal. In other words, the group wants more than $65 million.

Five months ago, a court ruled that they must accept a $65 million cash and stock settlement with Facebook. They declared that they would fight the ruling.

Three months ago, they changed their minds and said they would not be going to the US Supreme Court. It looked like Facebook's longest legal saga (it has lasted seven years so far) was finally closed.

A week later though, the Winklevoss brothers and Narendra were back with plans to ask the judge to investigate whether Facebook "intentionally or inadvertently suppressed evidence." The new claim is based on a different legal argument, but it essentially means that their war with Zuckerberg is not over.

Last year, instant messages from Zuckerberg emerged online and in media reports that purport to shed new light on the relationship between the Facebook co-founder and the Winklevoss twins at the time when Zuckerberg founded Facebook in his Harvard dorm room in 2004. They were uncovered by Facebook's legal team when it searched Zuckerberg's computer. The trio claims Facebook and its lawyers hid instant messages from them during litigation, arguing that the company should have disclosed those communications when the original settlement was put together.

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Topic: Social Enterprise

Emil Protalinski

About Emil Protalinski

Emil is a freelance journalist writing for CNET and ZDNet. Over the years,
he has covered the tech industry for multiple publications, including Ars
Technica, Neowin, and TechSpot.

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3 comments
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  • This whole thing is nuts!

    Even if the "Winkelvi" had created ConnectU, there's no saying that it ever would have grown into Facebook. In fact, Zuckerberg doesn't seem like the sort who would have stuck with them if he was just a partner ... especially given how they seem to act.

    They've got $65 MILLION dollars ... for doing nothing. They should be happy. They'll never have to work a day in their lives. Most people should be so lucky. Whining that they need or deserve more is, frankly, repulsive.
    jscott69
    • Thats a no-brainer to your average guy.

      @jscott69

      However, people who have a lifestyle like theirs actually need more money.

      They live on credit for starters, even if they do have a *lot* of floating cash - its not like they can pop to a local store (without being hassled) so they order for delivery. They dont care what interest rates are, and they dont care that Average Joe will rob them blind for their needs, based on the premise that they are so rich and privileged that they will neither notice nor care.
      They do notice however; being ripped off by a small-minded common man is merely proof to them of their elevated status.

      And finally, to get that rich you have to be a repulsive and amoral go-getter, or have it handed to you on a silver platter by the family - none of whom have ever worked a stroke in their lives.

      Yes, I agree with you, wholeheartedly... UGH!

      Peace
      SiO2
      • RE: Winklevoss twins go nuts over Mark Zuckerberg (video)

        @HexHammer67 Sorry but that last bit shows you just don't know what you are talking about and it appears you have wealth envy. I know couple of people in that range of wealth. One inherited everything she has and doesn't know what work is but overall is a good person. The other started from nothing and has created everything he has yet is one of the nicest, most caring and giving people I know and to see him out and about you would never know he has that kind of money. Yes, there are scumbags with money but just because you have money doesn't mean you automatically are one.

        Edit: Actually now that I think about it I know a third that has far more than $65 million and it all came from a business he used to run out of his garage. Again, one of the nicest people I have ever know.
        non-biased