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100 Brains: Security's Christofer Hoff speaks out about social media and online safety

By | December 1, 2010, 11:41am PST

Summary: One of security’s most unique and outspoken personalities is Christofer Hoff. Here he speaks about the role Twitter played in his latest career move, the harsh reality of security and safety online, and kids and social networks.

The computer security industry is home to a multitude of diverse personalities and a opinions. One of the most unique and outspoken of these personalities is Christofer Hoff, or as many people know him, simply Hoff (or @Beaker on Twitter). I first met Hoff as part of my initial herding of the Security Twits, and in truth, I was initially pretty intimidated. But it was his no-bull approach to security and his communications in general that led me to determine him as one of the more fascinating people with whom I’ve interacted. He has more than 20 years in high-profile roles in network and information security architecture, engineering, operations and management. He’s an avid Brazilian Jiu-Jitsu athlete, a devoted father and prolific blogger and speaker. His latest venture HacKid, raises awareness, excitement and understanding of technology, gaming, mathematics, safety, privacy and more for kids and their parents. In the latest installment of 100 Brains, Hoff speaks candidly about the role Twitter played in his latest career move, the harsh reality of security and safety online, and kids and social networks.

Q. Tell me about how you got started in social, from blogging to using Twitter and other social networks. What made you want to more broadly engage with the security community?

A. I started blogging when I was a CISO in 2003 in an attempt to try and share some of the innovative things my team and I were doing and solicit feedback from others who would otherwise I would not be able to reach.  To be frank, a lot of the motivation came from a selfish need to quickly gather feedback on technology or approaches to things we were experimenting with.  Much of my initial blogging was also an extension of older school forums and mailing lists that evolved into more community-focused efforts.

I have never been one to shy away from contention, provocative topics or back down (which is not the same thing as changing my mind!) because someone else blogs or tweets “louder.”  Further, while others treat online personas as sacred cows, I’ll engage with anyone and I don’t say anything online I wouldn’t say to someone’s face.  This, combined with a rather warped sense of humor, the ability to rhyme and the lucky timing of coming up at the same time as our industry’s biggest “rock stars,” thrust me into some interesting situations.

I was further inspired in terms of community outreach and expanding my use of social media by Alan Shimel.  He urged me to step up my blogging as a way of inspiring discussion, debate and dialogue in the security community.

In terms of other social elements such as Twitter and Facebook, they are more like extensions of my personal self; I keep my blog more clinical and career-related whilst Twitter is a smorgasbord where anything goes.  A big, non-stop, hysterical smorgasbord.  Don’t tell anyone, but I actually maintain about 10 different twitter identities and about 5-6 blogs. Some of them are quite visible, others not.

Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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