Brands think they know their audience and customers. But few brands profile their audience and truly understand what the conversation is about. When a crisis breaks its often too late to stem the flow of angry comments.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Many things rapidly go viral on Facebook, seemingly from a single status update. But are we changing our behaviour to get the online attention we crave?
A marketing campaign offered to deliver Durex condoms directly to couples in need in cities across the world. But voters chose where the SOS Condoms service would start...
Soon these cool collectables may be part of our normal working day at the office. Put these on your wow, want one wish list now.
Amy’s Baking Company has earned itself a place on every social media marketing 101 course as a prime example of how not to use social media when a crisis occurs.
Zynga is restructuring its business and laying off 18 per cent of its workforce. Did Zynga expect users to stay loyal to its games?
Do amazing work in the office at these ultra cool and stylish desks.
Facebook has announced that it is rolling out verified profiles – subjectively and seemingly without any rhyme or reason as to who will receive its coveted blue check mark.
We hold some strange objects in our hands when we are at our PC. Here's a selection of sleek, non-squeak mice for geeks.
Bored with your keyboard? How about something Klingon or shoe - like? Some are functional, some are edible, all are worth a look.