Groupon investigated by UK advertising authorities
Groupon is being investigated by the UK's Office of Fair Trading after breaching the Advertising Standards Agency code
Social Business
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Latest Posts
Atos intends to drive staff to 'inbox zero' by 2013
Atos to adopt social business practices and tools, implementing a 'zero email' policy to stop staff from sending unnecessary emails to each other
Qantas Luxury, First Class pyjamas and a PR #epicfail
Qantas gets the timing of their Qantas Luxury campaign rather wrong, and get more responses than they anticipated.
Will advertising lose the war against word of mouth?
With the influence of word of mouth marketing at an all time high, has the increased use of social media and community feedback rendered most traditional advertising somewhat annoying?
Google+ finally launches Business Pages, now what?
Google has finally released Google+ Business Pages. Now, just like Google+ itself, we need to figure out the value of these pages for, well, business.
The End of Business As Usual: An interview with Brian Solis
Brian Solis' new book, The End of Business as Usual, is now available. In a quick email interview, Brian explains the focus of his book, the shift from Social Media 1.0 to 2.0, and the transition from hype to real value.
Bit.ly announces beta launch of search platform, reputation monitoring
URL shortening service bit.ly takes URL click data to another level, offering their own search platform and reputation monitoring service.
Steve Jobs made technology adoption worth it for everyone.
Thank you Steve for showing us that technology and innovation can be such an integral and seamless part of our lives.
Google+: Source code reveals unannounced features?
Code junkie Matt Mastracci discovers new features that Google+ hasn't released yet. If he is correct, Google is ready to step it up with fixes, new features, and user experience improvements to stay competitive with Facebook.
Humans first, technology second. Why Facebook will win.
Facebook's understanding of what strikes an emotional chord with people will keep them ahead. Can Google learn how to do this or will this reinforce their heavily discussed inability to be a real competitor in social?