Social Business

Jennifer Leggio
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35 vote-worthy SXSW social business panels

By Jennifer Leggio | August 18, 2009, 9:28am PDT

Summary

It took some time and focus but I dug through the 2,215 SXSW Interactive speaking submissions to find the best for business.

Topics

Social Media, SXSW, Jennifer Leggio

Blogger Info

Jennifer Leggio

Biography

Jennifer Leggio

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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11. Why You Should NOT Be Using Social Media
Mark Williams, LiveWorld

12. Under 30? Underrepresented at SXSW (For Marketing Professionals)
Len Kendall

13. Scaling Social Media: Getting Credible Content To Mass Audiences
Maggie Fox, Social Media Group
Jim Cuene, General Mills
Yaron Galai, Outbrain
Scott Kelly, Ford Motor Company
Brett Wilson, Tubemogul

14. Prove It! Exploring Social Media ROI for Business
Keith Burtis, Amber Naslund, Jason Falls, Justin Levy, Jay Berkowitz, Sue Murphy

15. Impact of Social Media on Training & Development
Beth Galdieri, Fair Isaac Corporation (FICO)

16. Collaboration 2.0: Reinvention as an Economic Necessity
Nilofer Merchant, Rubicon Consulting

17. Why My Social Media Campaign Sucked
Cynthia Francis, Reality Digital

18. Social Media + Real Time > Sum of Its Parts
Avner Ronen, boxee

19. From Trolls to Stars: The Commenter Ecosystem
Kate Miltner, NY Social Media Roundtable

20. Case Studies in Social, Mobile and Local Advertising
John Kim, Pelago

21. Managing a Crisis in a Hyper-Communicative World
Rob Le Gesse, Rackspace

22. Filtering the Live Web: Managing the Information Age
Andrew Mager, CBS Interactive

Next: 23-35 –>

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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