Eileen Brown

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

The Speakers Group: 'Women will be better represented'

The last couple of weeks begot a bit of brouhaha when The Speakers Group posted a "top 10 list" of social media speakers that included only men. The Internet backlash was severe from a social media community up in arms, questioning why the speakers bureau couldn't find at least one woman to include on its list of ten.

August 4, 2009 by Jennifer Leggio

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Why it is crucial to make sense of 'Twitter speak'

Guest editorial by Jeff CatlinWe often get asked what the next step in analyzing social media will be, so it seems appropriate that with Twitter being the “it” micro-blogging and messaging service these days, Twitter sentiment analysis is the natural selection.  Twitter has seen its user base grow dramatically over the last 24 months, far outstripping the growth numbers for the established social media players, like MySpace and Facebook.

July 7, 2009 by Jennifer Leggio

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Pitney Bowes branded community reduces customer support costs

During the 2007 postal rate change Pitney Bowes, which provides postal equipment and services to businesses, received more than 415K support phone calls on the rate change alone, all in under a month. This was in addition to the company's usual flow of customer calls, so its support teams were moving fast and furious.

June 25, 2009 by Jennifer Leggio

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