One of the biggest challenges social media enthusiasts face while trying to sell their executives on a progressive marketing program is proving the value of listening. The concept of purely outbound marketing is old, yet safe, and many companies are afraid to invite the scary conversations in and take action on them.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
So Squarespace, which does hosting and other webby stuff, is doing an iPhone giveaway via Twitter. Basically all a Twitter user needs to do is enter the #squarespace hashtag into a tweet and then he or she is eligible to win a $199 Apple gift certificate (which could be used for an iPhone).
Facebook social ads are a good idea, depending on your business. Facebook social ads can, depending on your business, help you garner more page views and perhaps grow your customer base.
This week marks the one year since the editors at ZDNet took a chance on the "Social Business" blog. While I had a name change along the way, the content has been pretty consistent.
Twitter co-founder Biz Stone posted a blog entry today in response to the frivolous lawsuit filed by St. Louis Cardinals manager Tony LaRussa after his account was impersonated.
It's that time. The Quick'n'Dirty Social Media podcast with Aaron Strout launches today.
Last week at 140 | Twitter Conference I attended a panel on Twitter strategies and real-world case studies. Overall it was a solid panel with some talented speakers (Jeff Pester, Bryan Rhoads, Warren Whitlock, etc).
* Jennifer Leggio is on vacationGuest editorial by Yvonne TocquignyI recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs.
* Jennifer Leggio is on vacationGuest editorial by John YaggieSocial media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and value in the market.
* Jennifer Leggio is on vacationGuest editorial by Donald J. PattersonThere is no way that managers and their subordinates see eye to eye on social networking in the workplace.