* Jennifer Leggio is on vacationGuest editorial by Yvonne TocquignyI recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
* Jennifer Leggio is on vacationGuest editorial by John YaggieSocial media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and value in the market.
* Jennifer Leggio is on vacationGuest editorial by Donald J. PattersonThere is no way that managers and their subordinates see eye to eye on social networking in the workplace.
Social media has taken the marketing world by storm. Major agencies and internal divisions are hosting think tank sessions to try and come up with witty ideas to market their products and drive customer loyalty.
There are a lot of podcasts about social media. There are great ones, and there are not-so-great ones.
Jobvite, a recruitment solutions provider, today issued the results of its second annual Social Recruitment Survey. The data shows that employers are more and more extensively recruiting on social networks, such as Facebook and Twitter.
Folks, it appears that someone has deemed me worthy of personal brand impersonation. Here's how to minimize that risk.
Social marketing company Powered has stepped up its offering to its branded communities with a new Facebook Connect integration feature. Companies using Powered's community platform can now use Facebook to more easily share content with community members and expand their reach to recruit new users to their communities.
Many companies go dark with their marketing during a downturn. Here's why this might be a big mistake.
This afternoon Twitter announced via its blog that it is doing away with one its most critical settings: the ability to overhear your friends' conversations with folks you may not necessarily be following. In other words, you no longer have the option to see @ replies posted by your friends to their friends.