Eileen Brown

Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb

Latest Posts

Is Microsoft accessible without Bill Gates?

Is Microsoft accessible without Bill Gates?

Bill Gates cannot escape the perception that he is still Microsoft’s sole visionary. The company is going to have to seriously step up its branding efforts – perhaps through social media – to prove that Microsoft has innovative vision and community staying power without Bill at the helm.

June 24, 2008 by in Microsoft

Cool Tools Friday - ShareThis Adds Digg Tracking

Cool Tools Friday - ShareThis Adds Digg Tracking

There are about 6 billion social media and social networking tools. Perhaps that number is a bit of an exaggeration, but what is not an exaggeration is how many emails I receive regarding cool tools (either new or potentially forgotten) and how many of these tools that I accidentally fall across each week.

June 20, 2008 by in CXO

Q&A with Twitter's Biz Stone

Q&A with Twitter's Biz Stone

While the Twitter stability debate is intense, I got back to basics with Twitter co-founder Biz Stone about what’s on the radar in terms of features, battling bots, community engagement — and why he isn’t afraid of a “Twitter killer”.

June 12, 2008 by in CXO

LinkedIn Company Groups create privacy concerns

LinkedIn Company Groups create privacy concerns

Potential privacy issues through social media are currently taking the form of a beast that many companies are fighting hard to combat. With these seemingly private groups, employees with less understanding of how third-party communities work may share potentially proprietary information about customers, partners, product roadmaps or even financials.

June 11, 2008 by in Social Enterprise

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