Social marketing company Powered has stepped up its offering to its branded communities with a new Facebook Connect integration feature. Companies using Powered's community platform can now use Facebook to more easily share content with community members and expand their reach to recruit new users to their communities.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Many companies go dark with their marketing during a downturn. Here's why this might be a big mistake.
This afternoon Twitter announced via its blog that it is doing away with one its most critical settings: the ability to overhear your friends' conversations with folks you may not necessarily be following. In other words, you no longer have the option to see @ replies posted by your friends to their friends.
Back in February I published the results of a social public relations survey that attempted to gauge client satisfaction levels with their current PR agencies. What showed up was dismal - and really showed that client trust in their agencies was low.
We talk a lot about all of the new approaches to customer loyalty and customer satisfaction surveys and using social media to listen to and better engage with customers. Yet a few weeks ago I was reminded about the most important facet of customer loyalty out there -- good old-fashioned customer service.
Today seems to be Twitter day on the blog. I'm going to go with it.
I was sending direct messages back and forth with a friend via Twitter today when I was suddenly hit with a big blue surprise -- an HTML notification rather than plain text.I was taken a bit off guard.
It's times like these that make me ashamed to say I work in marketing.The noise around swine flu has quieted down a little, but that's not to say that people still shouldn't be wary.
I attended RSA Conference a couple weeks ago. I also attended a couple of tweet-ups in San Francisco last week around the Inbound Marketing Summit.
The Detroit Red Wings have had a pretty busy season. They came in second in the Western Conference and they knocked out the Columbus Blue Jackets in the first round of the NHL Stanley Cup playoffs.