Eileen Brown

Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb

Latest Posts

Social media and charity: philanthropy or crass opportunism?

Social media and charity: philanthropy or crass opportunism?

A few months ago I wrote about some issues surrounding the Twitter response to the tragic attacks in Mumbai. The social network activity around these attacks represented, in my opinion, a new maturation point of information sharing in social media, as I wrote:On one hand, social media shows the wisdom of crowds while at the same time demonstrates the reactionary failures of the crowd.

March 12, 2009 by in Social Enterprise

Spotlight on Austin: Dachis Corporation's Peter Kim

Spotlight on Austin: Dachis Corporation's Peter Kim

South by Southwest Interactive (SXSWi) kicks off tomorrow in good ol' Austin, Texas. While a lot of companies from all over creation are heading down south to network and display and launch new technologies, there's a bevy of innovation and creativity coming out of the city as well.

March 12, 2009 by in CXO

A tale of two faux pas: When transparency meets bad behavior

A tale of two faux pas: When transparency meets bad behavior

Earlier today yet another Twitter brouhaha erupted when a Canadian marketing professional named April Dunford was allegedly verbally attacked by David George-Cosh, a National Post tech reporter, after she apparently wouldn't take his phone call. Ian Capstick does a nice job of rehashing the battle on his MediaStyle blog so I won't go into it other than to say...

February 11, 2009 by in Enterprise Software

Micro-emailng challenge month No. 1: 'I Talk Too Much'

Micro-emailng challenge month No. 1: 'I Talk Too Much'

My buddy Hutch Carpenter and I started a little email brevity challenge after the first of the year, in which we're tracking our sent work emails to see how loquacious we really are. And, more important, to determine if we can leverage the skills we've learned by using Twitter to make our communications more focused.

February 10, 2009 by in Collaboration

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