Eileen Brown

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

Burton Group study reveals enterprise social networking priorities

Burton Group principal analyst Mike Gotta recently published the first of six parts of his Enterprise Social Networks Field Research Study. The study aims to determine whether or not social networking has reached critical mass within the enterprise or if the concept is merely buzz.

March 24, 2009 by Jennifer Leggio

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PR agencies: There's been a terrible miscommunication

Last month I released the findings of my "Social PR Survey," in which I asked more than 500 marketing decision makers about satisfaction levels with their public relations agencies and their desires for social media. To my surprise the survey results ignited much discussion.

March 23, 2009 by Jennifer Leggio

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Threatpost launches as best practice for enterprise IT and social media

While social media represented measurable success for many consumer-focused companies, there is still a lot of learning to be done in terms of how enterprise technology-focused companies leverage social media. And while many are having luck using collaboration tools or even white label social networks for improving internal communications or even enhancing their CRM systems, not a lot have found a unique way to brand themselves via social media.

March 20, 2009 by Jennifer Leggio

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Spotlight on Austin: BuzzStream's Paul May

Even though South by Southwest Interactive (SXSWi) ended yesterday, I have one more installment of my Spotlight on Austin series. Next up is Paul May, CEO and co-founder of BuzzStream, a company that makes tracking and managing and promoting links a lot easier for Internet marketers.

March 18, 2009 by Jennifer Leggio

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Spotlight on Austin: Click Forensics' Steve O'Brien

Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive (SXSWi). The company was launched in early 2006 to fight click fraud in online (CPC) advertising campaigns.

March 17, 2009 by Jennifer Leggio

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Spotlight on Austin: Powered's Aaron Strout

The third part of my Spotlight on Austin series features Powered, a social marketing firm that is changing the way that businesses integrate social media with online marketing. It's interesting to note that in part one and part two of the Spotlight on Austin series, both interviewees -- Peter Kim of Dachis Group and Tommy Landry of Anue Systems -- named Powered as an Austin-based company they feel is poised for success.

March 16, 2009 by Jennifer Leggio

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Spotlight on Austin: Anue Systems' Tommy Landry

The second part of my Spotlight on Austin series features Anue Systems,  which provides network emulators for testing real world network conditions and tool aggregation for optimizing networking and application monitoring. While Anue Systems isn't a Web or social media company that would normally fall onto my radar, it has stood out to me due to its smart use of social media as an enterprise technology-focused company.

March 13, 2009 by Jennifer Leggio

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Social media and charity: philanthropy or crass opportunism?

A few months ago I wrote about some issues surrounding the Twitter response to the tragic attacks in Mumbai. The social network activity around these attacks represented, in my opinion, a new maturation point of information sharing in social media, as I wrote:On one hand, social media shows the wisdom of crowds while at the same time demonstrates the reactionary failures of the crowd.

March 12, 2009 by Jennifer Leggio

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Spotlight on Austin: Dachis Corporation's Peter Kim

South by Southwest Interactive (SXSWi) kicks off tomorrow in good ol' Austin, Texas. While a lot of companies from all over creation are heading down south to network and display and launch new technologies, there's a bevy of innovation and creativity coming out of the city as well.

March 12, 2009 by Jennifer Leggio

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