This Fortune 500 company has implemented significant social business programs ranging from integrated marketing to internal communications, and even engaging with its technical community.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
* Jennifer Leggio is on vacationGuest editorial by Cynthia FrancisIn Guy Kawasaki's own words at his keynote at the first UGCX Conference last month, "Nobodies are the new somebodies." He's right; the Internet combined with User Generated Content (UGC) levels the playing field, giving everyone the power of an equal voice to contribute to the conversation.
* Jennifer Leggio is on vacationGuest editorial by Michael LazerowAs CEO of a company that helps brands navigate the social media space, I often get asked how a brand can effectively enter and thrive in this relatively new and fast growing world. And the tougher question - how can they guarantee success?
The new book Me 2.0 by Dan Schawbel serves a real need for two sets of audiences. It will help readers transform their use of social media from purely personal purposes into career building tools.
MindTouch has released MindTouch 2009, an enhanced developer platform for building collaborative enterprise applications and communities. The new version includes four important features for enterprise companies considering open source collaboration:A bi-directional messaging bus serves as a switchboard for every system, application and workgroup.
A large portion of the Web 2.0 Expo attendees are focused on content.
Today at Web 2.0 Expo, Jeremiah Owyang, Peter Kim and Charlene Li told a packed room how they believe social media marketing is failing. Don't fear, because they also discussed how they believe it can be fixed.
IBM has announced the commercial availability of LotusLive Engage, a social networking and collaboration cloud service. The company made the announcement today at Web 2.
Today at Web 2.0 Expo in San Francisco, Vignette announced the release of its Vignette Community Applications 7.
Building community for Windows 7 is a challenge. Howevever, Microsoft says a tool called TruCast helped them do just that.