Companies can't be coy if they want reader action
Blog headlines and blurbs are initial flirts, trying to garner the quick glance of readers. Want them to stick around and buy you a drink? Have an RSS feed. Think of it as a wink and a smile.
Social Business
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Latest Posts
Cool Tools - Overlay.TV can reduce training, video production costs
Overlay.TV is much better tool for training than static old WebEx.
The easiest little Web page ever built
Even design and coding novices can create a social media newsroom for their Web sites without even the slightest touch of stress -- and only requiring basic cut + paste knowledge.
Enterprise buyers: Spare us the Web celebrities
In a society where people can be famous simply for being famous, too many people are trying to make a brand out of it, and worse, trying to counsel enterprises with it.
StatusHQ - Microblogging for the enterprise?
Dennis Howlett published a great piece on StatusHQ, a microblogging service that has positioned itself to be a more grown-up version of Twitter, that claims it can be used specifically for business communications.While Howlett points out some of the service's merits (i.
Cool Tools - What is your Twitter grade?
HubSpot has launched what it is calling the Twitter Grader, which seems to be the now-defunct Tweeterboard reincarnate -- yet with a proposed business purpose. The grader allows Twitter users to enter in their screen names (and the names of others) into its secret algorithmic stuff generator and find out how each user ranks on the Twitter scale.
Community managers akin to 'Internet police'
More fodder for the "marketing should stop trying to control the message" file. Don't control. Don't manipulate. Join the conversation.
Some brands should allow themselves to be 'jacked'
Essentially, brandjacking is the unauthorized use of a company's organization or brand. It happens more often than not but in some cases, is it always bad?
The ugly truth: Satan, social networks and security
Here's the simplest way to get arbitrary code execution in the browsers of millions of users -- ask for permission.
Cool Tools - JealousBrother.com joins the socnet rivalry
Finally, a way to razz friends without "superpoking" them. JealousBrother.com brings healthy, heated debates into the social networking world.