Building community for Windows 7 is a challenge. Howevever, Microsoft says a tool called TruCast helped them do just that.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
It was only last June that this blog was born and I named it "Feeds". It was a beautiful yet terrifying time of uncertainty.
It's about that time to gear up for Web 2.0 Expo (#w2e) next Tuesday through Friday at Moscone West in San Francisco.
More than 1 million Facebook users could've downloaded malware or landing in a phishing scam. The onus is on Facebook to take more proactive measures. The catch? There is little Facebook can do.
A frequently asked question around corporate social networking is, "What kinds of companies are using it?" When social media first became the trend it is now there was a lot of speculation about how only smaller, flexible companies could implement effective social media program.
Burton Group principal analyst Mike Gotta recently published the first of six parts of his Enterprise Social Networks Field Research Study. The study aims to determine whether or not social networking has reached critical mass within the enterprise or if the concept is merely buzz.
Last month I released the findings of my "Social PR Survey," in which I asked more than 500 marketing decision makers about satisfaction levels with their public relations agencies and their desires for social media. To my surprise the survey results ignited much discussion.
While social media represented measurable success for many consumer-focused companies, there is still a lot of learning to be done in terms of how enterprise technology-focused companies leverage social media. And while many are having luck using collaboration tools or even white label social networks for improving internal communications or even enhancing their CRM systems, not a lot have found a unique way to brand themselves via social media.
Even though South by Southwest Interactive (SXSWi) ended yesterday, I have one more installment of my Spotlight on Austin series. Next up is Paul May, CEO and co-founder of BuzzStream, a company that makes tracking and managing and promoting links a lot easier for Internet marketers.
Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive (SXSWi). The company was launched in early 2006 to fight click fraud in online (CPC) advertising campaigns.