Eileen Brown

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

Burton Group study reveals enterprise social networking priorities

Burton Group principal analyst Mike Gotta recently published the first of six parts of his Enterprise Social Networks Field Research Study. The study aims to determine whether or not social networking has reached critical mass within the enterprise or if the concept is merely buzz.

March 24, 2009 by Jennifer Leggio

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PR agencies: There's been a terrible miscommunication

Last month I released the findings of my "Social PR Survey," in which I asked more than 500 marketing decision makers about satisfaction levels with their public relations agencies and their desires for social media. To my surprise the survey results ignited much discussion.

March 23, 2009 by Jennifer Leggio

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Threatpost launches as best practice for enterprise IT and social media

While social media represented measurable success for many consumer-focused companies, there is still a lot of learning to be done in terms of how enterprise technology-focused companies leverage social media. And while many are having luck using collaboration tools or even white label social networks for improving internal communications or even enhancing their CRM systems, not a lot have found a unique way to brand themselves via social media.

March 20, 2009 by Jennifer Leggio

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Spotlight on Austin: BuzzStream's Paul May

Even though South by Southwest Interactive (SXSWi) ended yesterday, I have one more installment of my Spotlight on Austin series. Next up is Paul May, CEO and co-founder of BuzzStream, a company that makes tracking and managing and promoting links a lot easier for Internet marketers.

March 18, 2009 by Jennifer Leggio

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Spotlight on Austin: Click Forensics' Steve O'Brien

Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive (SXSWi). The company was launched in early 2006 to fight click fraud in online (CPC) advertising campaigns.

March 17, 2009 by Jennifer Leggio

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