While social media represented measurable success for many consumer-focused companies, there is still a lot of learning to be done in terms of how enterprise technology-focused companies leverage social media. And while many are having luck using collaboration tools or even white label social networks for improving internal communications or even enhancing their CRM systems, not a lot have found a unique way to brand themselves via social media.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Even though South by Southwest Interactive (SXSWi) ended yesterday, I have one more installment of my Spotlight on Austin series. Next up is Paul May, CEO and co-founder of BuzzStream, a company that makes tracking and managing and promoting links a lot easier for Internet marketers.
Click Forensics is the center of part four of my Spotlight on Austin series, which highlights creative Austin-based companies who are participating in South By Southwest Interactive (SXSWi). The company was launched in early 2006 to fight click fraud in online (CPC) advertising campaigns.
The third part of my Spotlight on Austin series features Powered, a social marketing firm that is changing the way that businesses integrate social media with online marketing. It's interesting to note that in part one and part two of the Spotlight on Austin series, both interviewees -- Peter Kim of Dachis Group and Tommy Landry of Anue Systems -- named Powered as an Austin-based company they feel is poised for success.
The second part of my Spotlight on Austin series features Anue Systems, which provides network emulators for testing real world network conditions and tool aggregation for optimizing networking and application monitoring. While Anue Systems isn't a Web or social media company that would normally fall onto my radar, it has stood out to me due to its smart use of social media as an enterprise technology-focused company.
A few months ago I wrote about some issues surrounding the Twitter response to the tragic attacks in Mumbai. The social network activity around these attacks represented, in my opinion, a new maturation point of information sharing in social media, as I wrote:On one hand, social media shows the wisdom of crowds while at the same time demonstrates the reactionary failures of the crowd.
South by Southwest Interactive (SXSWi) kicks off tomorrow in good ol' Austin, Texas. While a lot of companies from all over creation are heading down south to network and display and launch new technologies, there's a bevy of innovation and creativity coming out of the city as well.
There's a lot of chatter about Twitter security. But what responsibility lies on brands to make better decisions to protect their users. A lot.
Facebook, you make me cry.Today the social network introduced it's new homepage layout and a new look and feel for its fan pages, aka the pages that many brands and their customers are using to interact with each other.
No no, this isn't about the age-old (ok, months-old) battle between good Twitter users and those awful people who send auto-direct messages (DMs) when you follow them. This is about good, social media-fearin' people abusing the DM service to begin with.