The way I see it, social media isn't putting PR in jeopardy, but it has exposed a weakness in PR that was always there -- too much focus on dialing for dollars and not enough focus on making PR stretch to support real business initiatives.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Other companies, especially Web 2.0 and social networking companies, can learn a valuable lesson from Spoke's antics.
Guest editorial by Susan EtlingerBack in the seventeenth century, soldiers would spend the cold winter months in towns and garrisons until the weather cleared enough for them to venture back into the field (in Italian, nella campagna) to resume fighting. And that’s the origin of the modern word campaign, a term much beloved by marketing and sales people to signify an organized series of events designed to sell products and services.
While the election has taken up most of the ink and Web space over the last couple of weeks, there's still been some steady movement in Social Business. Before I jump into this week's sampler I want to note two important changes -- this will now be a bi-weekly update and it will also now be known as Social Business versus Digital Web Business.
While I still maintain that "Obama won the election - not social media," Facebook has just reported in some its usage statistics for leading up to and through election day. According to Facebook:Preliminary data shows an increase of more than 20 percent in activity on the site on election day vs.
The big snake oil spotlight shines down upon us brightly -- and justifiably -- whenever we try to credit social media with a success that isn't really a rightful success for it to claim
As of 6 a.m. PT today, 1,149,790 users were campaigning via Facebook Causes -- a jump from just over 400K yesterday afternoon.
Facebook and Salesforce.com today announced that the two companies will partner to make it easier for Force.
Twitter is an amazing communications vehicle, yet it's known as being a somewhat one-sided communications vehicle. Twitter needs to figure out a better way of showing conversations versus disconnected thoughts.
I was momentarily hot on Plurk even amid a sea of seemingly valid criticism but it fell of of my -- and everyone else's -- radar.