Let's face it, it's hard to swing a stick without hitting someone who has written a social media book these days. However, here are three that I recommend.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Sponsored blogging is upon us and it's up to the bloggers and the readers to decide what we are going to do with it.
Facebook today sent out a security warning to some of its users alerting them that their passwords have been changed due to alleged suspicious activities happening on their accounts.The email appears to be a reaction from the social network due to the newest appearance of Koobface, a worm that preys on the paranoia of users and leverages seemingly trusted redirects to infect its victims.
How can Newell Rubbermaid, the parent of many wide-ranging brands, benefit from social media? Bert DuMars, the company's VP of e-business and interactive marketing, explains.
If your company is considering trying to take advantage of the brewing conversations about Mumbai on social networks to squeeze in news about your company -- don't.
We have individuals running amok with information and we have no way of knowing if what is reported via social media is true. And in situations like the response to the Mumbai attacks, this presents bona fide danger.
* Jennifer Leggio is on vacationGuest editorial by Joanne BambergerThings got a little heated in the blogosphere last week over a Motrin ad suggesting that babies were the new mommy accessory. I don't know what was going on the heads of the people at Johnson & Johnson, but it's really not rocket science that maybe that idea wouldn't go over too well with their target audience of moms.
Despite budget cutbacks, layoffs and corporate restructurings, companies cannot stop marketing. But they can do a better job.
Maybe what the people really want to see of their Government is transparency? So why not a "Chief Transparency Officer?"
As PR and social media become more integral to other areas of business, there is more pressure to show ROI for your department's activities. Who should you hire to help?