As PR and social media become more integral to other areas of business, there is more pressure to show ROI for your department's activities. Who should you hire to help?
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
I'm wondering if LinkedIn is trying to become the "rich man's MySpace"
This, along with the "Mad Men" situation, is proving how imperative it is that people monitor their brands on the social Web.
OfficeMax is facing similar economic woes that other big businesses face, however the company is still focused on continuing the social programs it started testing out in 2006
This post is a warning for folks that they need to end their debating before they are fired, or as we like to call it during these times "downsized."
In the case of Motrin, what the mommybloggers have done is taken the powerful army of business consultants it had finally branded itself as, and turned itself into a targeted fear monger.
Just under two weeks ago Zappos.com, the online shoe retailer, very publicly laid off nearly 8 percent of its workforce.
The way I see it, social media isn't putting PR in jeopardy, but it has exposed a weakness in PR that was always there -- too much focus on dialing for dollars and not enough focus on making PR stretch to support real business initiatives.
Other companies, especially Web 2.0 and social networking companies, can learn a valuable lesson from Spoke's antics.
Guest editorial by Susan EtlingerBack in the seventeenth century, soldiers would spend the cold winter months in towns and garrisons until the weather cleared enough for them to venture back into the field (in Italian, nella campagna) to resume fighting. And that’s the origin of the modern word campaign, a term much beloved by marketing and sales people to signify an organized series of events designed to sell products and services.