Eileen Brown

Eileen Brown is a social media consultant, author, and social business advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

Marketers, stop the hate! Customers are not the enemy

Guest editorial by Susan EtlingerBack in the seventeenth century, soldiers would spend the cold winter months in towns and garrisons until the weather cleared enough for them to venture back into the field (in Italian, nella campagna) to resume fighting. And that’s the origin of the modern word campaign, a term much beloved by marketing and sales people to signify an organized series of events designed to sell products and services.

November 11, 2008 by Jennifer Leggio


Social Business News: Nov. 6, 2008

While the election has taken up most of the ink and Web space over the last couple of weeks, there's still been some steady movement in Social Business. Before I jump into this week's sampler I want to note two important changes -- this will now be a bi-weekly update and it will also now be known as Social Business versus Digital Web Business.

November 6, 2008 by Jennifer Leggio


Facebook usage skyrockets from election activity

While I still maintain that "Obama won the election - not social media," Facebook has just reported in some its usage statistics for leading up to and through election day. According to Facebook:Preliminary data shows an increase of more than 20 percent in activity on the site on election day vs.

November 5, 2008 by Jennifer Leggio