Don't be surprised if Grandma sends you a Facebook gift for Christmas this year instead of a package of socks.The NPD Group, a market research firm, reported yesterday that its "Entertainment Trends in America" report shows that in the U.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Facebook sure isn't getting much love these days. As the social network continues to fight a multitude of security issues even its own loyal user base is turning against it with a quickly growing group called "I Hate the New Facebook" -- which now boasts near 600,000 members.
Blog headlines and blurbs are initial flirts, trying to garner the quick glance of readers. Want them to stick around and buy you a drink? Have an RSS feed. Think of it as a wink and a smile.
Overlay.TV is much better tool for training than static old WebEx.
Even design and coding novices can create a social media newsroom for their Web sites without even the slightest touch of stress -- and only requiring basic cut + paste knowledge.
In a society where people can be famous simply for being famous, too many people are trying to make a brand out of it, and worse, trying to counsel enterprises with it.
Dennis Howlett published a great piece on StatusHQ, a microblogging service that has positioned itself to be a more grown-up version of Twitter, that claims it can be used specifically for business communications.While Howlett points out some of the service's merits (i.
HubSpot has launched what it is calling the Twitter Grader, which seems to be the now-defunct Tweeterboard reincarnate -- yet with a proposed business purpose. The grader allows Twitter users to enter in their screen names (and the names of others) into its secret algorithmic stuff generator and find out how each user ranks on the Twitter scale.
More fodder for the "marketing should stop trying to control the message" file. Don't control. Don't manipulate. Join the conversation.
Essentially, brandjacking is the unauthorized use of a company's organization or brand. It happens more often than not but in some cases, is it always bad?