The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
"Copy paste blogging" can lead to errors and even embarrassment for bloggers and their subjects. Is it really worth it? (Take the poll)
Ryan Naraine over at ZDNet's Zero Day has the scoop on a new CSRF vulnerability in Twitter that forces users to follow a supposed attacker. While Naraine viewed the POC of this vulnerability no technical details were yet shared -- and Twitter has been notified -- but this is a must-read for Twitter users until the company issues a fix.
This SEC guidance, if carefully leveraged by public companies, could be a boon for social media allies and for saving marketing dollars -- but also a potential loss for traditional wire services.
As many Twitter users are on company-sanctioned time, there's a lot of microblogging traffic flying through company networks. But even too much unaccounted-for Twitter traffic could affect your company's network performance.
Facebook announced this morning that Mozilla's current vice president of engineering, Mike Schroepfer -- one of the developers of Firefox 3 -- will join Facebook as the social networking company's director of engineering.In a statement, Facebook founder and CEO Mark Zuckerberg says:“Mike has a lot of experience building great products and engineering teams.
Slingpage, which announced its social browsing extension for Internet Explorer last month, will introduce an equally feature-rich version of its service to Mozilla Firefox users next week.Slingpage offers a way for Web surfers to find information about favorite topics via "Slingcast" feeds as well as create custom feeds for friends.
After publishing a guest blog on enterprise communities, I received what appeared to be a cross between a sales pitch and cease-and-desist email from a branding business. How is this approach good branding?
Determining how a company should engage with or create an online community is a critical process. Aaron Strout, VP of social media for Mzinga authored this primer on what steps enterprises must take while evaluating their community engagement strategies.
Twitter's spam-blocking efforts have falsely identified popular company Twitter feeds and individuals as spammers, creating a definite damper in community engagement.