We may praise ourselves for our insight. But more often than not, none of that matters. The key decision makers that are creating and implementing these campaigns don’t care what we think.
Eileen Brown delivers news on social media tools and trends and deep dive into business strategies.
Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.
Xpenser allows users to send their expense information to a hosted spreadsheet using SMS, IM, Twitter and Jott. Security risk, anyone?
Last week I wrote about how bloggers could better work with public relations folks. While I won't to get into the habit of writing about PR I think we'd all agree that, like it or not, there's a direct correlation between it and social media, especially when we're talking about business strategies.
All of the fighting between bloggers and public relations makes me think that some bloggers don't really know how to successfully work with PR types. Here's a primer.
Lijit Networks, which provides search and analytics engines that benefit both bloggers and their readers, announced today that it has closed a $7.1 million series C funding round.
Until the masses are educated (perhaps through a Social Networking Security Consortium), the social networks will continue to fight an uphill battle to protect themselves and their users.
Normally I don't write about specific events but I'm making an exception as this is almost a mini overview for how charity in social media can turn into a benefit for the social Web community.In May I launched a Social Media Charity Auction that raised about $6,500 for Team in Training, the fundraising arm of the Leukemia & Lymphoma Society.
Contrary to what many social media pundits say, social media is not a silver bullet nor is it ideal for every company. But the Conversation Prism may help companies determine what tools are right for the ones that need them.
The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking.
"Copy paste blogging" can lead to errors and even embarrassment for bloggers and their subjects. Is it really worth it? (Take the poll)