Eileen Brown

Eileen Brown is a social media consultant, author, and social business advisor who has been working with collaborative technologies for over 20 years.

Latest Posts

PitchEngine revs up public beta, puts the social in PR

Last week I wrote about how bloggers could better work with public relations folks. While I won't to get into the habit of writing about PR I think we'd all agree that, like it or not, there's a direct correlation between it and social media, especially when we're talking about business strategies.

August 19, 2008 by Jennifer Leggio

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Lijit secures $7.1 million series C round

Lijit Networks, which provides search and analytics engines that benefit both bloggers and their readers, announced today that it has closed a $7.1 million series C funding round.

August 11, 2008 by Jennifer Leggio

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Social giving for charity begets social giving for community

Normally I don't write about specific events but I'm making an exception as this is almost a mini overview for how charity in social media can turn into a benefit for the social Web community.In May I launched a Social Media Charity Auction that raised about $6,500 for Team in Training, the fundraising arm of the Leukemia & Lymphoma Society.

August 7, 2008 by Jennifer Leggio

3 Comments

The social media corporate identity crisis

The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking.

August 6, 2008 by Jennifer Leggio

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