Citrix NetScaler 'push' technology aims to reduce costs for Web 2.0 service providers

We live in a tech world of instant gratification that is enabled by the convenience of Web 2.0 technologies. Unfortunately that presents an issue for some companies whose customers demand content be pushed to their various devices, also creating a strain on servers in the companies' data centers. Today Citrix introduced a solution to help offload some of the server burden caused by Web 2.0 applications. Web 2.0 "push" technology is now a feature of its Citrix Netscaler line.

According to the company, Netscaler now pushes data directly to thousands of concurrent users, reducing the strain on Web servers, thereby reducing the server costs that power Web 2.0 applications. Rather than companies purchasing new servers to support application users, they can use NetScaler to transpit the data to application users directly from systems deployed in front of the data center, relieving the backend server infrastructure from having to manage tens of thousands of individual connections.

“AOL is investing in Web 2.0 server infrastructure, including support for server push techniques on our Citrix NetScaler MPX systems,” said Jacob Rosenberg, senior technical director, AOL Product Services. “Application delivery controllers like NetScaler play a key role in reducing the cost of AOL’s infrastructure and significantly improving server utilization.”

The Web 2.0 Push technology is available immediately in enterprise and platinum editions of NetScaler. Existing NetScaler customers are eligible for a free upgrade to include the Web 2.0 Push technology.