Facebook, Salesforce.com aim to create common developer network

Facebook, Salesforce.com aim to create common developer network

Summary: Facebook and Salesforce.com today announced that the two companies will partner to make it easier for Force.

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Facebook, Salesforce.com aim to create common developer networkFacebook and Salesforce.com today announced that the two companies will partner to make it easier for Force.com developers to utilize Facebook's API while creating hosted applications. According to Facebook, the new relationship is designed to create a more established development community between Facebook's 120 million users and Salesforce.com's 100,000 developers. The news was announced at Dreamforce 2008, the Salesforce.com user and development conference, in San Francisco.

The Force.com for Facebook sites claim to help developers use Facebook APIs within any of their developed Force.com applications. The Force.com for Facebook capabilities use Facebook's social graph to create social data to merge with recruiting, productivity and project collaboration applications. Force.com for Facebook will help developers build social and business applications that leverage:

  • Facebook Platform and Facebook Connect
  • Full support for FQL and API calls
  • FBML generation for native Facebook applications
  • xFBML support, profile presence support
  • Custom components for Facebook Pages
  • Access to the Facebook APIs directly within Force.com's Apex Code

According to a Facebook statement:

The tools will give developers a new means of creating business applications that greatly expand Facebook users' ability to do corporate work on the site, by managing sales data, organizing business events or automating marketing decisions

"We are seeing social meet CRM and the enterprise for the first time," said Marc Benioff, chairman and CEO, Salesforce.com. "This is the premier social graph fully integrating with the premier enterprise cloud computing company----this is the true power of Internet."

For more on the news coming out of Dreamforce 2008 -- and more in-depth analysis of Salesforce.com announcements -- be sure to read Michael Krigsman.   

Topics: Enterprise Software, Networking, Social Enterprise

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4 comments
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  • Social meets CRM...

    This move should be applauded and will lead to many creative and useful solutions. Kudos for both companies in moving in this direction.
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    • RE: Facebook, Salesforce.com aim to create common developer network

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  • RE: Facebook, Salesforce.com aim to create common developer network

    Saesforce has 100,000 developers? They don't have 50 developers.

    -- go read the traffic on their boards
    -- are 10% of their customer base developers?
    -- what happened to the incubator?
    -- where is a decent app written on this platform?
    -- every single app must be sold to someone with a salesforce crm license...

    Guys, stops the exaggerations.
    kentmcgreggor
  • RE: Facebook, Salesforce.com aim to create common developer network

    The smashing together of social networks with CRM creates the perfect business application (see my blog post at http://community.zdnet.co.uk/blog/0,1000000567,2000561249b,00.htm). But Salesforce.com and FACEBOOK?

    No doubt Benioff's ego wouldn't have settled for anyone smaller, but I just don't see rich pickings for SFDC enterprise users amongst the Facebook demographic. Unless this is an admission that Salesforce.com is yet to crack the B2B market...?

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz
    ianhendry