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Five reasons to check out of Foursquare

By | April 6, 2010, 1:19pm PDT

Summary: I checked out. I deleted the app and resigned my mayorships. You know what? I don’t miss it at all.

If this blog post were a movie, one might hear the noise of a record screeching to a halt. Other than some privacy criticisms, I’ve been a Foursquare fan girl since last summer. Lately, however, I’ve found that Foursquare is becoming more of a nuisance than a benefit. Even though the excitement was there whenever I would add onto my 20+ mayorships or equal number of badges, I would still have to ask “Why am I doing this?” So as a trial, last week I deleted the application and resigned my mayorships. You know something? I don’t miss it at all. Here are five reasons why:

1. Distractions - Two weeks ago I went to a San Jose Sharks game. Being a die-hard hockey fan I’m usually the first to shush people who try to talk to me during play. However, I was so focused on earning that elusive Swarm badge (checking in with 50+ people) that due to constantly refreshing HP Pavilion attendees on my BlackBerry, I missed seeing a goal. That was a wake-up call. Maybe it’s a lack of personal control, but it’s something I’ve seen in many Foursquare users. Not to mention, time spent with other Foursquare users often results in banter about Foursquare. I want to talk about more pressing things when I’m with friends. Don’t you?

2. Disappointment - While several venues in my area have started to offer “mayor specials” and “Foursquare specials,” it seemed that they couldn’t execute well on them. My second-favorite pub, for instance, offered a mayor special yet every time I went in there, no one knew what I was talking about. I either had to grumble under my breath or ask for the manager, the latter of which made me feel high maintenance. The bigger issue, of course, was that instituting this mayor special was having the opposite effect on one of its most loyal customers: it was making me want to go somewhere else. Venues may not be ready for this type of technology and are jumping on it too soon. Lack of execution creates disloyal customers.

3. Apathy - I really don’t care where all of my friends are at any given time during the day. One of my friends actually started checking in from his couch and his shower. I soon unfriended him because that’s just ridiculous, but it made me realize that if I want to know where one of my friends are, it’s easy enough to reach out and ask.

Next: And more reasons… –>

Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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RE: Five reasons to check out of Foursquare
just-do-it 21st Sep
@panciuc Thank you for talking this.b(^o^)d chanel bags replica chanel replicas replica chanel bags
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Missing out on offline life
panciuc 6th Apr 2010
I signed up and that was it. Real life is more
important than some online application. When you
start missing out important stuff in life just
because you're spending way too much time online
then you might have a problem. I think the next
step is bathroom check-in to see how many times
you've been there and to check on your friends
relief habits.
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@panciuc Thank you for talking this.b(^o^)d chanel bags replica chanel replicas replica chanel bags
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what's more funny about that video at the end is that now i know who was in the room next to me ... can see by the view out the window ... that, and the fact that I heard the conversations they were having happy
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I hate the missing the goal situation. Done it too many
times myself (but not bc of FourSquare, but because I'm
multitasking at home).
I think Foursquare really needs to step it up if they want to continue on their current momentum. The only usefulness of Foursquare right now is to inform stalkers and thieves or your every move, and marketers have not yet stepped in to really give you back enough freebies to justify doing it.

I'm still using it, but I'm not as meticulous as I was a couple of months ago. And I do not share my location with Twitter and Facebook, unless it's a public event.
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How about just the fact that FourSquare is pretty stupid
from the start. MySpace, Facebook, Twitter.. geez, do we
really need yet another "social networking" site to suck
up our time?..

No!
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I believe the secondary check in places such as Yelp will still end up keeping my interest from time to time, but I do see a day when I get rid of my foursquare and gowalla. There is a certain amount of aggregate info marketing that I have not been able to qualify or quantify yet. So far my impressions are positive, but one bad day with a stalker will change this whole discussion of value instantly to one of personal security.
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Contributr
RE: Five reasons to check out of Foursquare
palmsolo (aka Matthew Miller) 6th Apr 2010
Funny, I stopped using Foursquare for the most part a couple of weeks ago after being a bit of a freak about getting mayorships. Like you Jennifer, I haven't missed it at all and actually feel a bit more free. It got to the point I was a bit obsessed about checking in and getting frustrated and disappointed when I missed a check-in. No one really seems to care where I am on Foursquare and the only real comments I got were from people when I accidentally sent the update to Twitter and they wanted to unfollow me.

I haven't deleted my account because it does seem somewhat useful at events, but then again Twitter, texts, and calls are probably better for connecting with friends.
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Jennifer,

Location provides a new layer of data that allows marketers in any industry to be more contextual. Great post. Thanks for sharing a link to our post as well!

Kipp Bodnar
HubSpot
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good for you
sam@... 7th Apr 2010
Good call.
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SMS
dogbreath1 7th Apr 2010
No news here, but some of the same can be said about text
messaging. If your head is continually bobbing down to text,
you're not really engaged in the world around you. If life
seems unsatisfying, maybe it's because you keep checking
out.
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Those of us who got addicted to this stuff in the mid-80's could have warned you to get a life instead.
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RE: Five reasons to check out of Foursquare
Mark.Kraus@... 7th Apr 2010
The same will happen with texting. We just DO NOT need to be 24/7/365 connected. Period. In the same way you missed the hockey goal while Foursquaring, you will miss life while staying "connected." Put your toy away, stand up straight, unbend your neck from your keyboard position, and take a look at the world and your loved ones. Ten years from now you will have a big blank space in this part of your history. You'll wonder what you were doing now.
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This is the second time I've heard of Foursquare in one week. I think the first was on NPR Radio. That means it's catching on and could possibly end up being the next iPhone phenomenon (i.e., any piece of crap that catches on can become popular).

Re: ignoring Friend requests, I do that all the time on FB. If you're not my friend in real life, why would I want to be your friend online????

The clueless manager offering Foursquare mayor discounts reminds me of how I felt when I got a phone with "Locator" capability on it back in 2005. Neither my provider nor the police said they knew how to use it when I suggested that they use it to find out where my stolen car was since it had been stolen with the phone in it.

I hate when people try to advertise technology with no clue how to use it. Morons.
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RE: Five reasons to check out of Foursquare
sqr(cos(180)) 7th Apr 2010
I am surprised you got into this to begin with, you look more intelligent than that--unless that's not your actual picture.

Perhaps you can write the next great literary work, "Of Tweets And Twits?" Your Foursquare experiences could fill at least two chapters.
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Jennifer checking into rehab ?
TxM2xTx 7th Apr 2010
Sounds like you got an addiction there, collecting 'flair'. Better get back to your senses Jennifer.
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Great post, Jennifer. Here are my comments:
Distractions - this is an addition thing IMHO. You can still use Foursquare heavily without it being a distraction. And the same exact thing can be said about Twitter. In your example, the issue was you were taking this upon yourself, Foursquare wasn't doing this per se. Don't be focused on badges, mayorships, etc, just let them happen.
Disappointment - Yes, totally agree. But this is frequently true of venue specials advertised in the paper, or even special coupons. I once was denied use of a simple Dunkin Donuts coupon I got in the mail because the employees had no idea what it was or how to accept it!
Apathy - Here again Foursquare doesn't force you to see where your friends are - you only look when you feel like it - and I find I only do that once or twice a day.
Annoyance/Obsession - again I see as part of personal control, just like with Twitter, Facebook, etc. I think it may be a bit harder with Foursquare due to the game aspects - points, mayor, badges - but it just increases the need to be cognizant of when to "say no" happy
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Balancing: The Pros of Foursquare
ericandersen 7th Apr 2010
One other quick comment: one thing that I think is oft overlooked is the social aspect of Foursquare. There has been so much focus recently on privacy (pleaserobme), media deals (Bravo, NYTimes), and business benefits (deals, dashboards) - but this all detracts in some ways from what I see as the main benefit of Foursquare - plugging in to a community of people who visit the same venues you do, connecting with them on other networks like Twitter, and even meeting them IRL. I have been using Foursquare in this way from the beginning, and have found it very satisfying, easily outweighing technical glitches and annoyance factors.
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"but this all detracts in some ways from what I
see as the main benefit of Foursquare - plugging
in to a community of people who visit the same
venues you do, connecting with them on other
networks like Twitter, and even meeting them IRL"

Why? Why do I want to meet people just because
they go to the same store/cafe/restaurant/event?
Sorry, that's just not a worthwhile connection.
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Understand business model
ryan_cobine@... 8th Apr 2010
Most posts about social networking generate responses, the majority of which are, about the moral dimension of the application in question. They answer the question, is Foursquare a good way to spend one's time?

Kip Bodnar's response, "Location provides a new layer of data that allows marketers in any industry to be more contextual", gets to the heart of the matter--at least from the perspective of the people who create and provide these applications.

As Bruce Schneier says, "you aren't the customer, you are the product".

For more of Mr. Schneier's enlightening thoughts on this matter see a Flash player version of his comments at the recent Center for Applied Cybersecurity Research's Cybersecurity Summit:
http://tinyurl.com/y8r979q

~Ryan Cobine

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