On April 26, Klout announced a new look and feel (updated profile & dashboard) that is now available to current Klout users as a beta program. It looks nicer, has better tools to compare your Klout score with others, and makes it easy to check out what you can do to improve your score with some recommendations.
I’m not sure why Klout is encouraging people to compete for a higher Klout score when it’s not really clear why everyone should be worrying about how influential they are as individuals all the time. It makes sense from a business standpoint but encouraging everyone to focus their internet behavior on a number like this seems a little silly. Why should everyone worry about their personal brand….? I’ll hold that thought until my next post…. 
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