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New podcast shows simpler yet edgier side of social media

By | May 20, 2009, 12:22pm PDT

There are a lot of podcasts about social media. There are great ones, and there are not-so-great ones. On June 4, a new great one will debut (if I do say so myself).

The Quick’n'Dirty podcast (because social media does not have to be complicated) will debut in a snappy, 45 minute format. I’m teaming with Aaron Strout, friend and CMO of Powered, to bring forward some quick yet informative conversations around social business for both the B2B and the B2C (with some tidbits about how marketing, in many ways, is often C2C these days). This idea originated after a hearty point / counterpoint debate held over dinner last month.

Here’s the format:

  • Case study (alternate B2B/B2C)
  • Featured guest
  • Opposing viewpoints based on the week’s hot post/topic
  • Review of a social network du jour (think FourSquare, Plurk, Tripit)
  • Discuss a new exec that is blogging or twittering
  • Challenge to listeners

We’re excited. Aaron and I have enough edge between the two of us to keep this interesting — and neither of us are afraid to speak what is truly on our minds. There’s even a logo design contest with a cool prize package. It’s not a ZDNet thing so the details are over here.

However, each week I will blog here on ZDNet about what we learned during the podcast. The podcast link will come soon. Hope you have you join us!

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Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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