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Quick'n'Dirty: 'The world isn't flat'

By | June 21, 2010, 8:12pm PDT

Summary: Guest IdaRose Sylvester talks about how businesses can better think globally when it comes to thinking digitally.

Last week’s Quick’n'Dirty podcast focused on something near and dear to a lot of our listeners’ hearts: thinking globally. It’s a struggle for a lot of people to often act and think digitally beyond the confines of their respective metropolises, but it’s something upon which we all need to improve. Our guest, IdaRose Sylvester of Silicon Valley Link, joined me and co-host Aaron Strout to talk about just that, and she discussed bringing international entrepreneurship into Silicon Valley, too.

IdaRose, a true connector and business strategist, talked about the digital trend differences between those overseas and those here in the United States, discussed the notion of country-level niche social networks rather than goliath social networks, and addressing language dynamics. Be sure to listen to the recap for more.

You may have noticed that I haven’t yet mentioned a featured social application, and that’s because we didn’t have one. Not for lack of choices, but because our point / counterpoint was so interesting to us. We discussed the question: Does the world need more than one Twitter? Based on a GigaOm article that surfaced last week after the social network’s longest downtime in recent history, we discussed how Twitter has become a critical communications vehicle. And, because of that, should there be some kind of viable competitor or back-up? What do you think? Listen to the recap and then share your thoughts in the comments.

Finally, we celebrated our featured Twitterer of the week: Alex Howard (@digiphile). Alex is the Gov2.0 DC Correspondent for O’Reilly Media and an all-around great Twitterer. He’s fun to follow, smart, and publishes some great stories and interviews. Alex, we love your tweets!

This week we’ll talk to Michael Dahn, founder of the very popular Security BSides unconference series. Please join us live at noon PT / 3 ET in the Blog Talk Radio chat room or feel free to listen anytime on iTunes.

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Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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