Just a little over the top I think, but then again this is about social business isn't it, another meme that won't last too long
Anyway welcome to the fray and good luck.
Summary: What exactly a web ninja? Well, it’s exactly what is going to give Social Business the kick in the pants it needs.
What exactly is a “web ninja”? It’s someone adept a web marketing from the super complicated strategic development to the super granular execution of said strategy. A web ninja is also analytical and complex, though in a way that brings good questions and information to the surface. What better way to give Social Business a kick in the pants then to invite a web ninja onto the team?
Rich Harris, the ninja in question, has been a web marketer for more than 10 years and has been in the high tech industry for almost 15 years. He’s worked in both enterprise and consumer spaces and he’s currently running social media for a pretty big company. I’ve known Rich for about 10 years now and he is a brilliant writer, a hilarious commentator, a very good friend, and, as a bonus, an incredibly talented drummer. I couldn’t think of one better person with whom to share this blog.
I truly believe that Rich is going to breathe some new life into this blog. Look for his mug and his posts here soon. He’s already written some great guest posts here and he has some fabulous ideas for new content. We’ve already started talking about some great (and ridiculous!) ideas for collaborative projects, too.
So, please join me in welcoming Rich to the ZDNet family. Follow him on Twitter to keep up on his posts and check out some of his other cool blog projects.
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Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.
Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.
Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.
The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.
Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.
A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.
Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.
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