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Spotting a new breed of Twitter spammers

By | August 17, 2009, 9:32am PDT

Summary: I’ve noticed a few new trends with the newest batch of Twitter spammers — and gullible users are falling for it.

Over the last month I’ve made some of the best Twitter friends. They mostly live in the UK in cities of which I’d never before heard: MansonCharles, JohnGoogle, TownleyJames, WozniakSteve and JamesSunny.

Wait, those are spammers?

In all seriousness, Twitter spam is getting even more out of control. As a user, sure, a distributed denial of service (DDoS) attack on a site upon which I rely is an inconvenience, but the spammers are what impact us day-to-day. I’ve noticed a few new trends with the newest batch of Twitter spammers:

  • Most of them come from cities similarly patterned after my UK “friends” above
  • Many are now using pictures of families and children rather than cracked out porn stars
  • They start on Friday nights, hammer through on Saturdays and cool down on Sundays
  • They are amassing good amounts of followers

Usually a spammer can be spotted from its exceptionally imbalanced ratio of followers to followees. But the new breed of spammers aren’t as easily figured out — at least not by the majority of non-savvy social network users. Using FriendorFollow I was able to enter names of some spammers into the analysis tool. I found that whoever is engineering these spam attacks is doing so pretty smartly, by making sure that all of the spammers are first following each other before following victims. This gives the impression to gullible users that, sure, these folks may have bad grammar but they seem like real people with a real following.

The content is even a bit more… believable. There’s a lot of talk about traditional Chinese food recipes. There are also seemingly Twitter tricks and tips being peddled via these spammer feeds. Who knows how many clicks these spammer links are getting before they are pulled down.

Next: A Twitter spam Q&A –>

Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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RE: Spotting a new breed of Twitter spammers
just-do-it Updated - 21st Sep
@ccbbcc i want everythingggg esp. the lunch box~!~!:P replica watches uk replicawatchesuk fake watches uk
0 Votes
+ -
I use http://www.twitchuck.com to check users scores and
also to clean out my friends / followers lists. It does a pretty
good job and has kept my status channel clean.
0 Votes
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RE: Spotting a new breed of Twitter spammers
just-do-it Updated - 21st Sep
@ccbbcc i want everythingggg esp. the lunch box~!~!:P replica watches uk replicawatchesuk fake watches uk
0 Votes
+ -
im tired of the porno people and teeth whiteners and i
just made $250 bucks..etc...they search for a word and
then do their spam tweets..i block them but its a pain to
have to take the time to cull them out

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