ie8 fix
madison

Sprint rolls out Microsoft Lync to workers in 'social' cultural shift

By | December 7, 2011, 6:45am PST

Summary: Mobility is a big part in the social business but changing the organisational culture is often difficult. Sprint has rolled out Microsoft Lync to enable their remote employees to become more connected.

Kansas-based Sprint has has rolled out Microsoft Lync across its business, enabling their employees to become more connected — even whilst working remotely.

Microsoft Lync, the new name for Office Communications Server (OCS), will now replace phones with headsets for users’ PCs.

Encouraging mobility

Mobility is a big part in the social business, but changing the organisational culture is often difficult.

“Culture is the real challenge”, said Joe Hamblin, Sprint’s Unified Communications and Collaboration manager. “Some users just resist change and others embrace it. So, you have to do some internal marketing to figure out user preferences.”

“Work is something you do, not somewhere you go, and [unified communications] platforms like Lync brings that idea to life”, he added.

However, Hamblin acknowledges that the weakest link often falls to the employees’ own home set-up.  Poor broadband connectivity can often struggle with latency issues when running video streaming.

Enterprise collaboration

Sprint has joined other enterprises such as Dell, and the Commonwealth Bank of Australia in implementing Lync. Dell has connected 80,000 internal employees to Microsoft’s unified communications platform after the company updated to Lync 2010.

Commonwealth Bank reported a 60 percent uptake within the first 24 hours of implementation, reaching 32,000 desktops in only a fortnight.

Working wherever, whenever

Collaborative tools such as corporate instant messaging (IM), audio using voice-over-IP (VoIP), along with video and document sharing enables workers to become more mobile. Knowledge workers can work flexibly from home when they need to, yet still be connected to their colleagues whether in the office or working remotely.

Over 80 percent of companies use some form of room based conference system. Yet, there seems to be a slower uptake in use of desktop video.

Seeing me, seeing you

Users do still tend to prefer to use the less intrusive IM to connect with their co-workers. Perhaps users are reluctant to turn video on and be seen by their colleagues in their home office or other home-based workplace. But these collaboration tools are there should they wish to use them.

I wonder whether the Generation Y, who are used to communicating using Skype, will change this reluctance to video, as remote working becomes the norm across more businesses.

Hamblin is right. Work is certainly something you do, not somewhere you go. Unified communications technology certainly brings this capability to more desk bound-workers who would like to become more mobile.

Working where they want to, and when they want to, will certainly make your workers happier. Why, it could even make them more productive, too.

Related content:

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years.

Disclosure

Eileen Brown

Eileen Brown is an independent consultant who works for Amastra. Her opinions are her own. She worked at Microsoft from 2001 to 2009. She has no other affiliation to any of the companies that she mentions here.

Biography

Eileen Brown

Eileen Brown is a social business consultant who has been working with collaborative technologies for 20 years. Eileen creates the social business, energises communities and ignites social commerce and social CRM. She develops social business strategy, customer reach and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a regular speaker at conferences around the world, maintains a blog at http://eileenbrown.wordpress.com and can also be found on http://Twitter.com/eileenb, http://facebook.com/AmastraUK, and at http://gplus.to/eileenb
5
Comments

Join the conversation!

Just In

RE: Sprint rolls out Microsoft Lync to workers in 'social' cultural shift
gke565 9th Dec
@itguy10
Compared to what - Cisco? Avaya? ShoreTel? What about full integration? Ability to move between Cloud/Hosted/In House seemlessly - or only specific parts?
0 Votes
+ -
A smart move on Sprint's part
Mister Spock 7th Dec
Sprint has proven itself an intelligent company
0 Votes
+ -
Condolences to Sprint
itguy10 7th Dec
Lync and Exchange have the highest TCO, lowest reliability, and total lock in to Microsoft....

Way to go....NOT.
@itguy10

Any numbers to back up your claims? Any whatsoever?
@itguy10
Compared to what - Cisco? Avaya? ShoreTel? What about full integration? Ability to move between Cloud/Hosted/In House seemlessly - or only specific parts?
Unfortunately Lync still lacks a native full featured Android client for handsets or tablets. Rudimentary third party apps like officetalk help but are no substitute for a full colaboration client.

Join the conversation!

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix
Click Here
ie8 fix
Click Here

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix
Click Here
ie8 fix