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Toeing the line between privacy and social media

By | April 13, 2010, 10:20am PDT

Summary: The new era in social media is no longer simply knowing what your friends are doing - it’s knowing where they are doing it.

Guest editorial by Adam Rosenberg, Center for Democracy & Technology

If you are a social media enthusiast, then by now you already know that if 2009 was the year of the “tweet,” then 2010 is almost certainly the year of the “check-in.”

Social networks and applications have been churning out location-enabled features this year at an alarming rate.  At SXSW, arguably one of the premiere tech conferences of the year, apps like Gowalla and Foursquare were essentially the lifeblood of the attendees.  It’s not just new networks that are playing in the location space - Google Buzz, Twitter and (possibly) Facebook are all dipping their feet in the location-enabled pool.  The new era in social media is no longer simply knowing what your friends are doing - it’s knowing where they are doing it.

As a greater number of location-based features have been rolled out, so too, has greater attention been given to the potential privacy ramifications brought on by these new trends in social media.  Sites like PleaseRobMe and CheckinMania - two sites that aggregate public location status updates from a number of social networks - have given us just a glimpse of how much data is floating out there as we walk the line between “oversharing” and simply “being social.”

Next: Truly toeing the line –>

Topics

Jennifer Leggio, aka "Mediaphyter," writes about the "social business" side of social media - including enterprise, security and reputation issues.

Disclosure

Jennifer Leggio

Jennifer is employed full-time with Fortinet, a leading network security appliance vendor. She is also actively involved in the network security community and works with the Security Bloggers Network. She co-manages the annual Security Bloggers Meet-UP at RSA Conference.

Jennifer is also involved with Silicon Valley Tweet-Up, a philanthropic networking event that brings people together to raise money for local family-oriented charities.

The blog posts here are solely her opinion and do not represent her employer or any other organization with which she may be affiliated.

Biography

Jennifer Leggio

Jennifer Leggio (@mediaphyter) has been a communications professional for more than 15 years, focusing primarily on enterprise technology and security. She is currently the director of strategic communications for a leading network security vendor. Jennifer is also passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these things for ZDNet.

A well-connected communicator, Jennifer has led or supported interactive social networking efforts for security industry conferences including RSA Conference, Black Hat USA and SOURCE Conference, and founded the Security Twits, a community for network security professionals. She also helps run communications for the Security Bloggers Network.

Finally, Jennifer co-hosts the Quick'n'Dirty social media podcast with Aaron Strout, is a founding member of Technically Women, a communal blog project, and manages marketing and public relations for Silicon Valley Tweet-Up, a networking group that raises money for family-oriented charities. Jennifer was profiled in Silicon Valley San Jose Business Journal's "40 Under 40" edition, as a rising star for 2009.

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