FAST Search and Transfer, a leading European enterprise search company, said it will build an advertising exchange for its media company customers, who between them have an online audience that rivals Yahoo! in size.
Tom Foremski: IMHO
Former Financial Times reporter Tom Foremski writes about Silicon Valley business trends and the intersection of technology and media.
Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media.
I popped into the Web 2.0 Expo and conference Monday afternoon at the cavernous Moscone West in downtown San Francisco.
Mike Lynch, the CEO of Autonomy, the UK enterprise search company, was in town this week (video is coming). I used to meet with Mr Lynch regularly when I was at the Financial Times, and when the dotcom boom was in full swing.
I just got back from HP's Gaming Summit at Dogpatch Studios, which showcased some rather nifty gaming technologies from HP Labs (video is coming.)During a panel discussion, Rahul Sood, chief technology officer at HP Gaming, and founder of Voodoo PC said that next generation PC games based on Microsoft's new DirectX 10 technology will do more to drive sales of Vista than anything else.
Sunday News Watch: GigaOm sues hard drive makers; Scoble drops Twitter; Carr says IT matters; Edelman fakes own blog; O'Reilly 2.0; IBM's 300; 3Com buys Cisco unit; Fiorina coming back?
Om Malik sends out cease and desist warnings. Don't Giga anything if you know what's good for you.
News aggregators and bloggers that carry third party content should carry at least one advertising link associated with that content. It would be the fair thing to do and a large aggregator such as Google News could help establish this practice.
Blogged content could carry advertising links...In the SF Chronicle this week there was a lot of discussion about old and new media.
At the Newcomm Forum in Las Vegas this week, I kept hearing a lament that is all too common: how to deal with with negative or incorrect content about a company and its products on search engine results? Especially if those negative links are on the first page of results because most users rarely look at more than one page.
I recently popped in on John Furrier and team over at Podtech.net, in their new HQ on Page Mill Road, right next to the Wall Street Journal's Palo Alto printing plant.
I recently met with Gurbaksh Chahal, the CEO of BlueLithium advertising network and top brand management executives from Anheuser Busch, to discuss plans to use online social networks to sell beer.The research group of BlueLithium, the second largest US online advertising network, last year came up with the idea for MingleNow.