Click-baiting and sexual images drive traffic to stories but turn off readers. Ad company inPowered is focusing on true engagement with stories written by independent reporters instead.
Tom Foremski: IMHO
Former Financial Times reporter Tom Foremski writes about Silicon Valley business trends and the intersection of technology and media.
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley. Tom arrived in San Francisco in 1984, and has covered US technology markets for leading computer journals and newspapers around the world. Silicon Valley has become a Media Valley.
The "click" is mortally wounded as an effective measure of engagement in the digital economy...
Much has changed over the past decade.
Innovation can happen anywhere.
It might be time for a pivot to save the troubled venture...
It's one year since the FBI closed Silk Road. The next generation of dark markets will lead to better outcomes in the war against drugs.
Size matters more than innovation in most markets. Is it still possible to build large companies on the merits of their innovative ideas?
The newspaper industry continues to be disrupted despite innovative apps and new advertising formats.
News Corp. CEO Robert Thomson has become Google's nemesis in Europe and is lobbying to stem the search giant's abuse of its dominance.
Good ideas aren't easy to find but the way Silicon Valley companies operate makes things tougher...
Rackspace's Robert Scoble was one of the first pioneering bloggers. He helped popularize the media platform more than a decade ago while at Microsoft.
From just $2 billion in 2008 revenues, NTT's IT services business plans to hit $20 billion in 2016. Its Silicon Valley research center will play a key role.
Uber is trying to push its rival Lyft out of strategic markets using a clandestine army of agents recruited through an employment agency to cover its tracks...
San Francisco is trying to integrate a rapidly growing tech workforce amid community tensions. CNET's special report states the facts but which way is the future?
Powerful authoring tools will be very important to the future success of the Internet of Things.
The best of ZDNet, delivered
- 1 Hoopla transforms public libraries into digital media hubs
- 2 JFK's mind-blowing speech on secrecy and the role of newspapers
- 3 Your chair is killing you - a better way to sit is to slump
- 4 If Steve Jobs were starting out today he would struggle to get funding - he's a marketeer not an engineer
- 5 Delphix - How virtual databases can close data centers