Companies strive to create a unique look and feel to their brands. Yet native advertising mimics the brand of a publisher to promote paid content.
Tom Foremski: IMHO
Former Financial Times reporter Tom Foremski writes about Silicon Valley business trends and the intersection of technology and media.
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley. Tom arrived in San Francisco in 1984, and has covered US technology markets for leading computer journals and newspapers around the world. Silicon Valley has become a Media Valley.
Pierre Omidyar has been unable to decide on the right strategy for his ambitious media venture. He says that several years of experimentation will be needed...
The IAB/Edelman report questioned 5,000 consumers of general news, business news and entertainment news.
Startup Forensiq says it can detect ad fraud — a hugely lucrative enterprise that nets as much as $16 billion a year — and no one is prosecuted.
Tech firms have run out of original ideas and that's why we have so many to-do list apps. 'Get off the bus' should be a startup's mantra.
Ray Zinn, founder of chip company Micrel, started his career when Silicon Valley was just starting.
Companies are churning out a tidal wave of media content about themselves and
It's tough being the human face of Google's search algorithm...
Soundcloud wins again. Here are the others.
The low revenues of mobile advertising is killing digital media companies — even Google is struggling as it pulls more than a thousand engineers off other projects.
The founder of computer book publisher and events organizer O'Reilly Media received Silicon Valley Forum's 2014 Visionary award.
Let's call it renting and not sharing. Words matter and they shouldn't be used to mislead.
The latest Google algorithm doesn't like press release distributors and traffic has plunged.
The future looks extra bad for the media industry with the switch to mobile -- it's a case study in how disruptive technologies disrupt -- no matter what you do.
The public library lacks digital distribution and digital media to lend. Hoopla has an an app for that and a catalog of tens of thousands of top movies and music.