As much as $18 billion a year could be lost to advertising fraud...why isn't the media industry up in arms?
Tom Foremski: IMHO
Former Financial Times reporter Tom Foremski writes about Silicon Valley business trends and the intersection of technology and media.
In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley. Tom arrived in San Francisco in 1984, and has covered US technology markets for leading computer journals and newspapers around the world. Silicon Valley has become a media valley.
PR firms are missing a vital component in their operations.
He founded some of the largest tech magazines and helped usher in and explain the modern world...
Jeff Bezos, Larry Page, and Steve Ballmer are among the least generous (or are secret philanthropists) says Inside Philanthropy magazine.
In an interview with Vanity Fair, Twitter co-founder Biz Stone says he is self-conscious about being rich.
Content marketing is all about trust.
We are still living in the pre-digital age...
Media insiders point to glaring errors in his analysis.
San Francisco based InPowered is taking on the native advertising trend with a focus on trusted, independently produced articles.
The best defense against malware is to identify it by its behavior.
Media and banking have the lowest levels of trust. Tech industry is highly trusted but vulnerable unless actions are taken.
The easy ones have already been minted. New ones require original experiences.
Lack of eye contact and a lack of empathy are sure signs of autism...
The combination of Big Data and predictive analytics will create a new type of agile business but the business processes need to change.
Google's hardware strategy is in tatters after huge losses. Will Larry Page find his voice and face Wall Street analysts at the Q4 earnings call?
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