PR agencies are well placed to compete for lucrative ad budgets... but they need the right tech capabilities.
Tom Foremski: IMHO
Former Financial Times reporter Tom Foremski writes about Silicon Valley business trends and the intersection of technology and media.
Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media.
As much as $18 billion a year could be lost to advertising fraud...why isn't the media industry up in arms?
PR firms are missing a vital component in their operations.
He founded some of the largest tech magazines and helped usher in and explain the modern world...
Jeff Bezos, Larry Page, and Steve Ballmer are among the least generous (or are secret philanthropists) says Inside Philanthropy magazine.
In an interview with Vanity Fair, Twitter co-founder Biz Stone says he is self-conscious about being rich.
Content marketing is all about trust.
We are still living in the pre-digital age...
Media insiders point to glaring errors in his analysis.
San Francisco based InPowered is taking on the native advertising trend with a focus on trusted, independently produced articles.