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Chip industry's boom/bust cycles and the failure of business intelligence

By | August 3, 2009, 5:21pm PDT

The chip industry appears to be recovering from its bust cycle and beginning to enter into its boom cycle - it’s a repetitive cycle of around four years in length.

The Semiconductor Industry Association reports a 20 percent drop to $51.7 billion for the second quarter compared to $64.7 billion for the same quarter last year.

The results, however, showed a jump from the first quarter when the recession and low seasonal demand gripped the industry, which sold about $44.2 billion in chips.

Semiconductor sales rise, but down from last year

I’ve reported on the semiconductor industry for more than 25 years and it’s chief characteristic is that it follows four-year boom-and-bust cycles. Every four years the industry’s top representatives talk about how this time this cycle will be different, that this time the boom-and-bust cycles of the past are gone.

They never are. The cycles might vary a little by a few months here and there, but they continue. This is in spite of the most modern supply-chain intelligence, this is despite ever greater transparency into demand cycles, this is despite the most modern business forecasting systems.

Chip makers continue to invest in new manufacturing capabilities that provide efficiencies of scale so great that they end up flooding their own markets. They can’t cut back on production because the chip fabs are sunk costs, they have to be operated at near maximum capacity or you start to lose even more money.

Fortunately, cheap chips leads to cheap electronic goods of many kinds and thus the demand returns. But can this cycle continue to go on forever? Surely we will reach a point where these monster chip fabs can crank out way more chips than we can soak up in terms of new gadgets and gizmos in any cycle?

Already, the chip industry produces way more transistors on a chip than the world produces printed characters through publishing, newspapers, xerox, personal printers, etc. Yet each transistor requires one the most advanced industrial manufacturing systems ever built by humans and takes about three months. We have an abundance of transistors on a chip.

The chip industry is a corollary for the greater manufacturing sector. Greater efficiencies in manufacturing capacity lead to ever cheaper goods. They will lead to manufacturing capacities that far exceed our ability as an economy to pay for them all, and to use them all. If we haven’t already reached this point, we will soon. What happens then?

Traditionally, productive capacities are destroyed in order to support the profitability of the rest, either through bankruptcies, or war. These methods create shortages out of abundance. Clearly, these are not good choices given the ecological, economic, and ethical pressures we face. Triple “e” will dictate a new type of society, imho.

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Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media.

Disclosure

Tom Foremski

Tom Foremski is the editor and publisher of Silicon Valley Watcher and Silicon Valley Watch. Tibco Software is an advertiser.

Biography

Tom Foremski

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley.

Tom arrived in San Francisco in 1984, and has covered US technology markets for leading computer journals around the world.

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RE: Chip industry's boom/bust cycles and the failure of business intelligence
Steampower 22nd Aug
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We're nowhere near this
happyharry_z 3rd Aug 2009
The fact that we have to resort to multiple CPUs to get computers to do what we need them to do shows this. As the prices come down, applications of the cheap power get created as we move toward more enhanced sevices on the devices.
Also new more efficient and possible organic fabrication techniques will probably hit the market. It wouldn't surprise me to see a conjunction of nano-scale manufacturing and genetic manipulation. Algae that can grow basic electronic components and bacteria that can assemble them. It sounds a little sci-fi but I have been doing a lot of reading on MEMS and nano-scale machine assembly and these are serious areas of research now. If they prove viable, we could have computers that rival organic cells in functionality.
It is a well known fact, studied by academics and consultants. It is a problem similar to the (popular) "beer game", developed in the 60'ies at the MIT to study logistics.

The real estate industry suffers from the same boom-bust cycle. Only it is much longer (30-60 years) and is even harder for our human cognitive capabilities to understand the counter-intuitive behaviour of these phenomena.

AC

Silly to state that we will soon have "manufacturing capacities that far exceed our ability as an economy to pay for them all" What we will see hopefully are shifts in technology where it will provide the greatest societal return to people overall instead of the greatest economic return to a select few. When IC technology is adapted to improve medical diagnostics and provide for electric vehicles and enhanced mass transit and improved communications and information access then it will be starting to live up to the hype. When it is used to wiretap and collect data on every aspect of every American's life and to improve the destructive power of rockets and bombs and jet fighters then we have technology used to promote greed and avarice which is really nothing new.
The incomes of people must increase at a rate equal to
or above these efficiencies so that they can buy the
applications of technology and put them to use.The
race to the bottom for all costs runs counter to this,
so the markets lag. The greater lag is in the software
capacity to utilize the computing power. The high
computing capacity that exists can also be misapplied.
The quants of Wall Street where unable to produce
accurate models of the world, but the belief in
models, enabled management and players to push risk
and crash the system. The pace of change kills, since
the current is abandoned for the new, even though the current software or its predecessor was not even
thoroughly learned or applied.The envisioned future is
killing us. Failure of intelligence is far more common
than our societies will admit. Pacing is required, but
there is no external coach. In 1970, Alvin Toffler
coined the term "Future Shock" to describe the state
of people for whom change was coming too fast for them
to absorb. It was not possible to go back to the old
way of doing things. He and his wife wrote the book of
the same name. After 39 more years of continuous
change we have crossed over into "Future Trauma." Yes
there's more tomorrow, but will we get through today?
Zombie banks joined by zombie manufracturers and
zombie cubicalists of other industries. If we could
just pace it a little bit more, but the required scale
doesn't permit it. All or nothing. All leading to
nothing.
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