The 2010 Edelman Trust Barometer found that the technology industry has the highest level of trust. And it has widened its lead over all other industries.
- U.S. trust in technology is 78 percent, China at 83 percent and India at 88 percent.
- Tied for the second most trusted industry is Biotech and Automotive at 63 percent, followed by Energy, Retail and Food at 61 percent.
- Only 38 percent trust media (as an institution) to do what is right, down from 46 percent in 2008. Media companies (as an industry) have declined in credibility by 16 points (from 48 to 32 percent).
- In the U.S., media companies are tied with the insurance industry for last place. Banks are second from the bottom.
Although media as a whole lost trust. Does this mean that tech industry media has a higher level of trust because it’s about the tech industry?
