Google's one square-inch business model...

Google's one square-inch business model...

Summary: Google's ambition is to have a searchbox in front of someone all the time. From that small rectangle of user interface, maybe it measures 1 square inch,  Google has built a massive business.

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TOPICS: Google
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Google's ambition is to have a searchbox in front of someone all the time. From that small rectangle of user interface, maybe it measures 1 square inch,  Google has built a massive business.

Microsoft owns far more user interface real estate than Google--you'd think it would be ahead of the game.

Microsoft's business model is very profitable and it is based on selling software rather than monetizing a square inch of space in front of someone. It's interesting that MSFT hasn't been able to capitalize on its far larger user interface real estate in the same way Google has, at least so far.

Is this a cultural block? Whatever the reason, it's interesting. Microsoft's position reminds me of my favorite American saying: "You can't get there from here."

Topic: Google

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4 comments
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  • You have got to be kidding.

    Yiour assumption is wrong on so many levels I don't know where to start. In fact, it's not even worth the effort.
    No_Ax_to_Grind
  • Not one square inch, its millions of square inches

    "Microsoft owns far more user interface real estate than Google", I am not agreeing with this.
    I think Google has equal real estate in the form of "Ads by Google"
    saran945@...
  • cognitive dissonance

    This is a perspective dilemma related to point of origin and involves shifting thinking in a way that might be too difficult for MS to pull off, given their initial business perspective. Goog has also branded the search experience, to the shame of earlier market contestants.

    test <a href="http://cognitivelabs.com">your brain</a>
    http://cognitivelabs.com
    humble99
  • RE:Google's one square-inch business model...

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