Is Google a media company?

Is Google a media company?

Summary: The New York Times recently wrote an article headlined: "Is Google a media company?"The article was mostly about Knol, Google's Wikipedia-like service, but it wondered if this meant Google was a media company because it owns content sites such as Knol, Blogger, and Youtube.

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TOPICS: Google
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The New York Times recently wrote an article headlined: "Is Google a media company?"

The article was mostly about Knol, Google's Wikipedia-like service, but it wondered if this meant Google was a media company because it owns content sites such as Knol, Blogger, and Youtube.

A Google spokesperson was quoted saying: "We are not interested in owning or creating content." That statement is not true and it seemed to be designed to say that Google is not a media company.

But whether Google owns content or scrapes its content off of the Internet, is a red herring, imho. The facts are that Google publishes pages of content with advertising around it. That's what a media company would do. How is Google not a media company?

GOOG thinks of itself as a technology company and not a media company, and that is how it wants to appear to the world. But what technology can you buy from Google?

I can buy microprocessors from Intel--that's a technology company. I can buy operating systems from Microsoft--that's a technology company. What technology can I buy from Google?

It is vital to Google that is not be viewed as a media company because it could jeopardize billions of dollars in revenues. Large media companies such as the New York Times outsource their online advertising to Google. Would the New York Times outsource its advertising to a media giant such as Tribune or Gannet? No, it wouldn't. But Google is a technology company therefore it's OK to do that.

But Google is a media company and in many ways, a competitor to the New York Times and many other large media companies.

Why are large media companies partnering with a competitor, and a competitor that has a far more efficient business model--it gets its content virtually for free. The New York Times and other content producers can't compete against that business model.

That's why online advertising is so cheap--it's value is largely set by the business model of Google and other companies with similar business models--publishing pages of nearly-free content with advertising around it.

The New York Times and other traditional media companies create content using legions of people. Google plugs in another bank of servers, and scrapes the content off of the Internet or harvests it from users of Youtube, Blogger, etc. That's a much more efficient media business model.

That's why Silicon Valley's media industry is thriving and New York's is in the dumpster.

Is Google deliberately mischaracterizing itself as a technology company? It seems that way.

Topic: Google

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6 comments
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  • Google is a Tech company for real

    hi
    As you may noticed by the 17 th of September Google will launch with T-mobile the android first mobile terminal how can we call an os manufacturer ? a still media company ?
    source : http://blogs.zdnet.com/mobile-gadgeteer/?p=1356
    thanks

    http://www.monghone.fr
    seoman
    • Google's still a media company.

      If it gets the majority of it's revenues from "media", then its a media company.

      Time Warner is a media company that owns AOL, which is a media company that owns Netscape.

      Netscape is a technology company.

      Does that Now change Time Warner's status from a media company to a technology company?

      Nope.
      AllKnowingAllSeeing
      • Well said...

        Saved me from saying it :-)
        foremski
  • When the whip comes down

    Google's out of luck when the day comes that its "efficient business model" has bankrupted its content providers and there is no more content available to wrap ads around.
    Skeptical
  • RE: Is Google a media company?

    Media always advertise across platforms. Radio and TV advertise in print / print advertises in Radio and TV. Where they advertise does not define what they are. Google is a media advertising company specialising in the internet.
    jsmccloy@...
  • They're a media company: & we LOVE our media monopolies' oversight!

    media companies are in the BUSINESS of FILTERING MEDIA
    to accommodate political & corporate interests.
    http://www.corporations.org/media/
    http://www.naomiklein.org/articles/2008/08/olympics
    -unveiling-police-state-2-0

    I suggest reading some Naomi Klein:
    http://www.naomiklein.org/main

    Examples:
    -What happened to Kucinich's national campaign?
    -How quickly did Dean's campaign crumble when he
    announced that there should be a breakup of media
    monopolies? OVERNIGHT!
    -What happened to Google's privacy for customers...

    well, I guess it *depends if you consider "you & me" a
    Google
    customer* or Google DataTarget by the Chinese gov't &
    their
    advertisers.

    "Google Using DoubleClick Tracking Cookies"
    http://rss.slashdot.org/~r/Slashdot/slashdot/~3/3631304
    75/article
    .pl

    Google as Big Brother
    That http://www.google-watch.org/bigbro.html

    Google, Government, Privacy
    http://www.zdnet.com.au/tag/google-government-
    privacy.htm

    AOL And Google Among Web Firms Facing Government
    Privacy Inquiry
    http://www.searchengineworld.com/advertising/3458278.
    htm


    ENJOY!
    BlueBerry Pick'n