JotSpot gets out just in time and gives into the G-borg

JotSpot gets out just in time and gives into the G-borg

Summary: Google's acquisition of JotSpot is fortuitous. Google Docs and Spreadsheets already had much of JotSpot's capabilities.

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TOPICS: Google
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Google's acquisition of JotSpot is fortuitous. Google Docs and Spreadsheets already had much of JotSpot's capabilities. JotSpot acquisition rounds things out and has some nice templates already in place, and it accellerates a few things.

This is not good for SocialText or Coghead. Although they will probably say it "validates" their market.

The deal also has most of the "Office 2.0" crowd in its sights. Can't see much future there, especially since the likely customers for Office 2.0 type applications were the small businesses that don't want to pay Microsoft. Of course, the corporate market will continue to hug their servers and pay Redmond.

Google, again, has virtually demolished yet another emerging software sector, and it is not even interested in monetising it. Good for us, not good for thousands of people working in those startups and their investors.

This type of action by Google must surely freeze further investments in software. Afterall, competing with Microsoft used to be bad enough, but Google doesn't care if it makes money--that's a definition of a "bad competitor." At least competing against Microsoft you knew that they want to make money and so you had a chance of coming in under their cost basis. No such luck with Google.

Topic: Google

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3 comments
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  • Google doesn't care about making money?

    It's big picture time - Google will make big time money out of this. The models have changed, and businesses have to understand you're not playing the same game as your opponents. That doesn't make them bad competitors - it makes you behind the times.
    jricktaylor@...
  • Coghead

    Tom, Jotspot and SocialText are wiki-based collaboration tools. Coghead is a web-based system that allows people to create and deliver web-based applications that have forms, a database and business logic. Coghead is very different from a wiki and we simply don't compete in the same space as Jotspot. A famous industrialist once said that everything that could be invented had been invented...that was 100 years and a couple million patents ago! Foretelling the end of the web-based movement simply because Google acquired one small company, seems like an overly constrained view of innovation. But I still love your blog.
    pfmcnamara
  • Google and JotSpot

    Google definitely cares about making money. It's just taking a different approach than MSoft. This looks like a strategic win for Google since it fits nicely into the search strategy. A Google Desktop/GWIKI! combo is an obvious possibility.
    3dguru