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The myth that everything is indexed...

By | May 21, 2010, 8:08am PDT

Summary: Is it really true that search will reveal everything we ever did online?

Occasionally, I Google myself to see who is referencing my work. A couple of years ago Google returned 160,000 references to my name.

In March 2009 Google returned 135,000 references.

In August 2009 Google found 102,000 references.

Today, Google had 94,100 results for “Tom Foremski.”

I write a lot here on on ZDNet and elsewhere and often people will reference my work in their posts. Surely, my search results should be growing and not shrinking?

Plus, now there is Twitter too, where my handle is tomforemski. Google found 98,500 references to “tomforemski” more than my actual name — yet I’ve been publishing online for more than 20 years, ten times longer than on Twitter. Shouldn’t I have far more references than my Twitter handle?

Clearly, something is not right. Clearly, the number of results that Google claims is bogus.

Here’s another example. I found this post by Debbie Weil, a veteran author and speaker: Redux: Have You Googled Yourself Lately?

At the time of writing the post, May 2009, she had 143,000 results. Five years prior to that she had 77,900 results. That’s a decent increase.

Today, if you Google Debbie Weil you’ll find just 33,200 results.

What’s going on? Why are there fewer results?

Also, have you ever tried to see the very last result of your name? I tried to see the very last result in March 2009, I could only get as far as 552. Today, I could only get as far as the 304th reference.

What’s going on?

We are warned that Google will remember everything about us, all our youthful transgressions, everything we did online is searchable.

That’s plainly not true. In fact, the longer the time between now and then, the fewer results.

At this rate I’ll be practically invisible online within a few years…


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Topics

Tom Foremski reports on the business and culture of Silicon Valley at the intersection of technology and media.

Disclosure

Tom Foremski

Tom Foremski is the editor and publisher of Silicon Valley Watcher and Silicon Valley Watch. Tibco Software is an advertiser.

Biography

Tom Foremski

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley.

Tom arrived in San Francisco in 1984, and has covered US technology markets for leading computer journals around the world.

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RE: The myth that everything is indexed...
randall.wilkinson@... 24th May 2010
Just becuase Google did'nt find it does not mean that it is not archived and indexed. There are companies and government agencies whos sole existence is to archive the internet every day. For the companies it is a business model that they sell to other companies who need to search for information from say 10 years ago. Sometimes that information is what a perspective employee was posting on the internet. Just because you can't Google it doesn't mean its not out there. Be forewarned
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yes but what if old indexes are not available to the general public, eh?
And there have been fewer false positives each time you've searched.
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Well, I just tried an experiment. I googled me and found a lot smaller number of hits than expected. So I went into the advanced search option of google, and specified a date range older than the dates of the items being displayed. It appears, to me, that google search is returning "recent hits". When I specified a date range older than about 5 years, I found a totally different set of results.
What I also discovered is that if I attempted to specify a really wide date range, I still only got the past few years of results.
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Also, google has supposedly gotten smarter about avoiding many of the duplicate posts - especially as it relates to blogs and message boards that are listed on multiple hosts.
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You just don't have a popular enough name. *grin*
Drakaran Updated - 22nd May 2010
I had over 1 million results... of course, most of those people weren't actually me.

And my g/fs name came up with 22.5 million results.
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I see the same thing
zackers 23rd May 2010
I have an unique name that no one else has, and I'm not famous. So my hits are only in the low hundreds. Over the years, I've seen various stuff I've written appear and disappear for no apparent reason. I don't know whether this has something to do with how often Google visits a web site, whether the site is up or down, how long results are considered valid, etc. It doesn't make any sense.
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Not being visible online is a bad thing??? What's wrong with you, man? Security pundits would be overjoyed at declining numbers!
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RE: The myth that everything is indexed...
randall.wilkinson@... 24th May 2010
Just becuase Google did'nt find it does not mean that it is not archived and indexed. There are companies and government agencies whos sole existence is to archive the internet every day. For the companies it is a business model that they sell to other companies who need to search for information from say 10 years ago. Sometimes that information is what a perspective employee was posting on the internet. Just because you can't Google it doesn't mean its not out there. Be forewarned

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