Those MoFo Silicon Valley lawyers...

Summary: MoFo lawyers are ready for the Silicon Valley boom...

I just saw "MoFo Tech" (above) an edgy-designed newsletter from Morrison & Foerster LLP, a top Silicon Valley law firm.

But I'm wondering about the title: MoFo? That's a deliberate choice. Which leads to this question: are lawyers trying to neutralize a pejorative description that's commonly applied to their profession?

The Gay community managed to own "queer" following the success of the African-American community, so are lawyers next?

Can lawyers grab "MoFo" for themselves?

It seems they already have. When I Googled "MoFo" this is what I found and it's what you would expect to find:

But that was #4. All top three results were Morrison & Foerster LLP:

So it seems that with a bit of skillfully applied SEO, lawyers have managed to win the "MoFo" term for themselves, at least online. I'm sure many would agree that they deserve it.

So what happens next? Will only lawyers be able to "MoFo" each other?

Topics: Software Development, Browser, Enterprise Software, Legal

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

5 comments
Log in or register to join the discussion
  • They earned the right to that name

    many time over!
    Will Pharaoh
  • Not so common ...

    "are lawyers trying to neutralize a pejorative description that?s commonly applied to their profession?"

    I wouldn't say "commonly". There are a lot of pejoratives that [b][i]are[/i][/b] "commonly" applied to lawyers (and if I listed them, no doubt this post would be deleted) but "mofo" is pretty rare. I'd say "genealogical phrases" or "excretory orifices" are [b][i]much[/i][/b] more common.

    Regarding "the lawfirm is the top three", no doubt that's temporary.
    Rick_R
    • RE: Those MoFo Silicon Valley lawyers...

      @Rick_R

      I think that we should grant that they are something quite unique in the legal profession. Any law firm that calls itself "MoFo" is demonstrating a most unprecedented degree of honesty!
      FrederickLeeson
  • RE: Those MoFo Silicon Valley lawyers...

    There are times when you just need to have a mofo on your side. These are for hire. That's how they explained it to me.
    Robert Hahn
  • RE: Those MoFo Silicon Valley lawyers...

    wow!!! beautiful!!! <a href="http://www.classicchanelbags.org">chanel bags</a>
    yantangseo