Google’s new Sustained-use Discounts returns that value to customers without the hassle of forecasting or predicting future cloud use. It’s a simple and highly compelling value - if you use more, you get a bigger discount, automatically.
The View From Forrester provides best practices and analysis of burning issues and trends impacting Information & Knowledge Management and Infrastructure & Operations professionals.
As we enter the age of the customer we are leveraging cloud, mobile and big data technologies to build better and more complete experiences with our customers. In doing so we are creating new digital experiences, radically different interactions, and redefining what our companies do and how they should be viewed.
In the fast-moving markets of wearables and IoT, it's easy to be dazzled by new technologies. But what's more impressive is a coherent, disruptive business model.
The fact that crypto-currency makes illegal activity and terrorism easier to fund is deeply disturbing. But the drivers are simply too powerful: Crypto-currency is around to stay and the changes to our global economy will be staggering.
As Google announces a partnership with VSP -- the largest optical health insurance provider in the United States -- the key business model of the year for wearables is becoming embedded into the health care system.
How do you balance business users’ need to produce their own content with little dependence on bureaucratic IT processes while at the same time minimizing enterprise risk, achieving economies of scale, and getting rid of silos? We think we have the answer.
In 2013, enterprises got real about cloud computing. In 2014,we will integrate it into our existing IT portfolios -- whether IT likes it or not. See Forrester's 10 predictions for cloud computing.
At this time 12 months ago, Forrester released our predictions for what changes in the market would be brought about by the maturing of cloud computing. Looking back on the year, we can now see that, while the promise of a maturing market was strong, maturity was by no means uniform and thus our predictions proved to be a mixed bag.
Forrester’s workforce survey reveals that 37% of information workers who have smartphones say they use voice command at least occasionally. But, Forrester's J.P. Gownder argues that voice control itself isn’t the main story. Rather, it’s about the new breed of data-rich intelligence – which we call intelligent agents – that will bring voice control to the masses.
Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms use information technology: to be smarter, more secure, and above all nimble.