David Braue

As large as the US mainland but with a smaller population than Texas, Australia relies on ICT innovation to maintain its position as a first-world democracy and a role model for the developing Asia-Pacific region. Award-winning journalist David Braue has covered Australia’s IT and telecoms sectors since 1995 – and he’s as quick to draw lessons from their failures as to laud their successes.

Latest Posts

Marketing an earthquake

Marketing an earthquake

How did your business fare when massive earthquakes wreaked havoc with telecommunications cables off the coast of Taiwan last Boxing Day? Yes, it was a public holiday in Australia.

published March 4, 2007 by

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Even the feds shop at Harvey Norman

Even the feds shop at Harvey Norman

It's a well-known Australian joke that retailer Harvey Norman's prices are "hardly normal". After all, you can usually buy the same electronic parts online or at a smaller store slightly cheaper than you can at the retail king.

published February 1, 2007 by

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New Year's resolutions for telcos

New Year's resolutions for telcos

You wake up at 12 midday, feeling as if your mouth has been genetically re-combined with shagpile carpet. You vaguely remember recently consuming a huge amount of alcohol, smoking several packets of cigarettes, and the decayed remains of a beef kebab are fondly cradled in your right hand.

published January 17, 2007 by

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Grant Denyer loves speed

Grant Denyer loves speed

Telstra obviously doesn't feel that ADSL2+ broadband is a very exciting concept on its own. That's probably why at last week's launch of the high-speed service, the telco trotted out celebrities left, right and centre to get the press excited.

published November 14, 2006 by

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Best Telstra YouTube videos

Best Telstra YouTube videos

Your intrepid reporter braves the horde of user-generated videos on YouTube to find the best (and most amusing) content related to the nation's biggest telco, Telstra. Be prepared for infantile humour.

published October 26, 2006 by

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Unscripted shower rattled Trujillo

Unscripted shower rattled Trujillo

Like many reporters engaged in the shady business of covering the Australian telecommunications sector, I spent Friday, 6 October, at Telstra's mammoth eight hour investor briefing in Sydney. While the day saw the debut of Telstra's shiny new national 3G mobile network, it will no doubt go down in history more for the sprinkler malfunction that doused a bunch of high-profile executives during the morning, narrowly missing Telstra's own captain, Sol Trujillo.

published October 16, 2006 by

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How to fix broadband blackspots

How to fix broadband blackspots

Not everyone takes "no" for an answer when told they're stuck in a broadband blackspot.One ZDNet Australia reader wrote in this week to detail his personal remedy for the situation ...

published September 18, 2006 by

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The hangover

The hangover

The creme de la creme of the Australian telecommunications industry is incredibly hung-over today in the wake of last night's annual Service Providers Association (SPAN) dinner in downtown Sydney. Bravely facing the waves and waves of drinks that just keep coming like an onslaught from the hands of smiling, yet deadly waiters, the nation's top telco execs braved the night and staggered home in the early hours of the morning.

published August 31, 2006 by

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Optus boss cracks more Telstra jokes

Optus boss cracks more Telstra jokes

Comedian and occasional Optus chief executive Paul O'Sullivan took up the microphone again last week as he continued his campaign of targeting Telstra with bad jokes.Speaking at an Australian-Israel Chamber of Commerce (AICC) event in Melbourne last Thursday, O'Sullivan said the business group was just one of the many it sponsors.

published August 27, 2006 by

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Telstra vans get a makeover

Telstra vans get a makeover

Now there's no doubt Full Duplex has covered some cutting issues in its short six month history. From SingTel spam to chook raffles, from ATUG bloopers to Sol Trujillo's favourite beer, this blog has surely had its finger on the pulse of the serious issues facing the Australian telecommunications industry.

published August 15, 2006 by

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Spammed by SingTel

Spammed by SingTel

Walking into Singapore's Changi airport on Tuesday I wondered if my Australian mobile carrier would be up to the task ... did they correctly set up global roaming for me?

published July 5, 2006 by

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