David Braue

Australia’s first-world economy relies on first-rate IT and telecommunications innovation. David Braue, an award-winning IT journalist and former Macworld editor, covers its challenges, successes and lessons learned as it uses ICT to assert its leadership in the developing Asia-Pacific region – and strengthen its reputation on the world stage.

Latest Posts

Woolworths, the fresh mobile people

When Coles introduced Fly Buys, Woolworths introduced Everyday Rewards. When Coles introduced petrol discount vouchers, Woolworths introduced petrol discount vouchers. It's a bold plan, but can it — and Coles' inevitable copycat product — change the prepaid mobile world for the better?

August 3, 2009 by

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What's behind Seven's Foxtel hunt?

Seven has made no secret of its expansion ambitions, but buying into pay-TV monolith Foxtel lends even greater clarity to the network's long-term vision. With wireless distribution and solid content channels under its belt, can Seven bring IPTV into the mainstream?

July 26, 2009 by

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Cash cow in a BigTinCan?

Around one third of Australia's telcos have shut their doors over time, but that isn't stopping new ventures hoping to chip away at carriers' mobile call bonanza. By fighting carriers at the smartphone rather than the home phone, could the latest two contenders be onto something big?

July 8, 2009 by

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Will Rudd's bush backhaul bonanza deliver?

Rural areas will be welcoming the government's decision to put its money where its politicising is, funnelling $250m into a regional fibre upgrade to six rural centres. Remedying over a decade of near-neglect at the hands of telecoms privatisation, the investment could be the firmest step yet for Labor's NBN dream — but with inevitable political questions and a looming election, Rudd and Conroy need to deliver, and quickly, to preserve the NBN's credibility.

July 3, 2009 by

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