David Braue

As large as the US mainland but with a smaller population than Texas, Australia relies on ICT innovation to maintain its position as a first-world democracy and a role model for the developing Asia-Pacific region. Award-winning journalist David Braue has covered Australia’s IT and telecoms sectors since 1995 – and he’s as quick to draw lessons from their failures as to laud their successes.

Latest Posts

Pizza and Trujillo: The perfect combo

Pizza and Trujillo: The perfect combo

When Telstra boss Sol Trujillo took up the microphone at the National Press Club in Canberra at lunchtime on Thursday he knew the next hour would be a bumpy ride. The executive hadn't spoken publicly in Australia since Telstra's mid-year results event in February.

published July 2, 2006 by

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Zikou jumps into the fire

Zikou jumps into the fire

I can't imagine it would be all sugar and cookies selling Ericsson's services to countries in Europe's south-east corner ... particularly for an Aussie.

published June 25, 2006 by

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World Cup fever hits the telco sector

World Cup fever hits the telco sector

It appears that employees of Australian telcos are not immune to the sweet, sweet lure of staying up till after midnight watching the soccer. While I'm personally not a fan (preferring to follow the Australian alternative known as Australian Rules), I can understand the pain of those who had to rock up to work this morning after watching the Socceroos thump Japan until 1am.

published June 13, 2006 by

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Telecom NZ can't take a joke

Telecom NZ can't take a joke

The ability for any consumer with a half-decent PC to re-mix the advertisements your mega-corporation paid millions for must be a pain in the neck.It certainly appears as if Telecom New Zealand disapproves of the practice.

published May 29, 2006 by

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Skype me

Skype me

Wednesday seemed like a nice normal day at ZDNet HQ, until all of a sudden in the middle of the afternoon a hush ran through the office. I looked over to the aisle where the consumer technology journalists live, to see my colleague Randolph Ramsay deep in a phone conversation.

published April 28, 2006 by

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Unwired and The Big Sleep

Unwired and The Big Sleep

This morning's announcement of a hookup between Internet search supremo Google and wireless carrier Unwired reminded me of an early scene from the 1946 classic The Big Sleep. "You're not very tall are you?

published April 19, 2006 by

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The zero dollar bill phenomenon

The zero dollar bill phenomenon

If there's one indication that customer relationship management (CRM) systems at telcos are screwed, it's got to be the phenomenon of the 'zero dollar' bill. This typically occurs when a customer changes suppliers, but the telco's computerised billing system doesn't quite know what to do...

published April 11, 2006 by

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Telstra meets The Chaser

Telstra meets The Chaser

I wouldn't have wanted to be in Telstra spokesperson Rod Bruem's shoes when he walked out of a lift last week to be confronted by The Chaser boys asking if Telstra wanted to purchase naming rights to Cyclone Larry. Bruem told Full Duplex he glibly sent the Chaser crew off to arch-rival Optus: "We've been doing a lot of good work up there but Optus is nowhere to be seen -- maybe you should go speak to them.

published April 3, 2006 by

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