David Braue

Australia’s first-world economy relies on first-rate IT and telecommunications innovation. David Braue, an award-winning IT journalist and former Macworld editor, covers its challenges, successes and lessons learned as it uses ICT to assert its leadership in the developing Asia-Pacific region – and strengthen its reputation on the world stage.

Latest Posts

Marketing an earthquake

How did your business fare when massive earthquakes wreaked havoc with telecommunications cables off the coast of Taiwan last Boxing Day? Yes, it was a public holiday in Australia.

March 4, 2007 by Renai LeMay

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Even the feds shop at Harvey Norman

It's a well-known Australian joke that retailer Harvey Norman's prices are "hardly normal". After all, you can usually buy the same electronic parts online or at a smaller store slightly cheaper than you can at the retail king.

February 1, 2007 by Renai LeMay

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New Year's resolutions for telcos

You wake up at 12 midday, feeling as if your mouth has been genetically re-combined with shagpile carpet. You vaguely remember recently consuming a huge amount of alcohol, smoking several packets of cigarettes, and the decayed remains of a beef kebab are fondly cradled in your right hand.

January 17, 2007 by Renai LeMay

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Grant Denyer loves speed

Telstra obviously doesn't feel that ADSL2+ broadband is a very exciting concept on its own. That's probably why at last week's launch of the high-speed service, the telco trotted out celebrities left, right and centre to get the press excited.

November 14, 2006 by Renai LeMay

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Best Telstra YouTube videos

Your intrepid reporter braves the horde of user-generated videos on YouTube to find the best (and most amusing) content related to the nation's biggest telco, Telstra. Be prepared for infantile humour.

October 26, 2006 by Renai LeMay

2 Comments

Unscripted shower rattled Trujillo

Like many reporters engaged in the shady business of covering the Australian telecommunications sector, I spent Friday, 6 October, at Telstra's mammoth eight hour investor briefing in Sydney. While the day saw the debut of Telstra's shiny new national 3G mobile network, it will no doubt go down in history more for the sprinkler malfunction that doused a bunch of high-profile executives during the morning, narrowly missing Telstra's own captain, Sol Trujillo.

October 16, 2006 by Renai LeMay

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How to fix broadband blackspots

Not everyone takes "no" for an answer when told they're stuck in a broadband blackspot.One ZDNet Australia reader wrote in this week to detail his personal remedy for the situation ...

September 18, 2006 by Renai LeMay

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The hangover

The creme de la creme of the Australian telecommunications industry is incredibly hung-over today in the wake of last night's annual Service Providers Association (SPAN) dinner in downtown Sydney. Bravely facing the waves and waves of drinks that just keep coming like an onslaught from the hands of smiling, yet deadly waiters, the nation's top telco execs braved the night and staggered home in the early hours of the morning.

August 31, 2006 by Renai LeMay

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Optus boss cracks more Telstra jokes

Comedian and occasional Optus chief executive Paul O'Sullivan took up the microphone again last week as he continued his campaign of targeting Telstra with bad jokes.Speaking at an Australian-Israel Chamber of Commerce (AICC) event in Melbourne last Thursday, O'Sullivan said the business group was just one of the many it sponsors.

August 27, 2006 by Renai LeMay

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