David Braue

Australia’s first-world economy relies on first-rate IT and telecommunications innovation. David Braue, an award-winning IT journalist and former Macworld editor, covers its challenges, successes and lessons learned as it uses ICT to assert its leadership in the developing Asia-Pacific region – and strengthen its reputation on the world stage.

Latest Posts

Google Australia: Not evil, just uncomfortable

Opportunities to quiz an executive from search giant Google in person come few and far between. That's why when I attended the launch of Google's new Australian office last week there was only one question on my mind.

May 24, 2006 by Renai LeMay

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"Randy" Lynch vibrates at CeBIT

I spent enough time at CeBIT last week to know the telecommunications industry was well represented ... but not always without controversy.

May 14, 2006 by Renai LeMay

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Skype me

Wednesday seemed like a nice normal day at ZDNet HQ, until all of a sudden in the middle of the afternoon a hush ran through the office. I looked over to the aisle where the consumer technology journalists live, to see my colleague Randolph Ramsay deep in a phone conversation.

April 28, 2006 by Renai LeMay

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Unwired and The Big Sleep

This morning's announcement of a hookup between Internet search supremo Google and wireless carrier Unwired reminded me of an early scene from the 1946 classic The Big Sleep. "You're not very tall are you?

April 19, 2006 by Renai LeMay

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The zero dollar bill phenomenon

If there's one indication that customer relationship management (CRM) systems at telcos are screwed, it's got to be the phenomenon of the 'zero dollar' bill. This typically occurs when a customer changes suppliers, but the telco's computerised billing system doesn't quite know what to do...

April 11, 2006 by Renai LeMay

4 Comments

Telstra meets The Chaser

I wouldn't have wanted to be in Telstra spokesperson Rod Bruem's shoes when he walked out of a lift last week to be confronted by The Chaser boys asking if Telstra wanted to purchase naming rights to Cyclone Larry. Bruem told Full Duplex he glibly sent the Chaser crew off to arch-rival Optus: "We've been doing a lot of good work up there but Optus is nowhere to be seen -- maybe you should go speak to them.

April 3, 2006 by Renai LeMay

2 Comments