David Braue

Australia’s first-world economy relies on first-rate IT and telecommunications innovation. David Braue, an award-winning IT journalist and former Macworld editor, covers its challenges, successes and lessons learned as it uses ICT to assert its leadership in the developing Asia-Pacific region – and strengthen its reputation on the world stage.

Latest Posts

Skype me

Wednesday seemed like a nice normal day at ZDNet HQ, until all of a sudden in the middle of the afternoon a hush ran through the office. I looked over to the aisle where the consumer technology journalists live, to see my colleague Randolph Ramsay deep in a phone conversation.

April 28, 2006 by Renai LeMay


Unwired and The Big Sleep

This morning's announcement of a hookup between Internet search supremo Google and wireless carrier Unwired reminded me of an early scene from the 1946 classic The Big Sleep. "You're not very tall are you?

April 19, 2006 by Renai LeMay


The zero dollar bill phenomenon

If there's one indication that customer relationship management (CRM) systems at telcos are screwed, it's got to be the phenomenon of the 'zero dollar' bill. This typically occurs when a customer changes suppliers, but the telco's computerised billing system doesn't quite know what to do...

April 11, 2006 by Renai LeMay


Telstra meets The Chaser

I wouldn't have wanted to be in Telstra spokesperson Rod Bruem's shoes when he walked out of a lift last week to be confronted by The Chaser boys asking if Telstra wanted to purchase naming rights to Cyclone Larry. Bruem told Full Duplex he glibly sent the Chaser crew off to arch-rival Optus: "We've been doing a lot of good work up there but Optus is nowhere to be seen -- maybe you should go speak to them.

April 3, 2006 by Renai LeMay


Economics guru wanted, must like colour red

I don't normally read the job ads in the morning papers, but this one caught my eye:A rare and exciting role has arisen with Vodafone Australia for a talented individual to join its established Public Policy group at a managerial level.Working within a collaborative team environment you will be responsible for providing economic thought leadership together with leading and advocating Vodafone's economic policies.

March 30, 2006 by Renai LeMay


Competition still matters

Interesting reading in Om Malik's article for Business 2.0 magazine that some parties are expecting a wave of mergers and buyouts to ensue in the ranks of networking equipment vendors if Alcatel and Lucent jump into bed together.

March 28, 2006 by Renai LeMay


Facing the microphone

It can't be easy being a Telstra spokesperson presenting to a conference composed of rival telcos, regulators and government officials -- not to mention disgruntled customers. Especially if you're speaking before lunch.

March 22, 2006 by Renai LeMay