David Braue

Australia’s first-world economy relies on first-rate IT and telecommunications innovation. David Braue, an award-winning IT journalist and former Macworld editor, covers its challenges, successes and lessons learned as it uses ICT to assert its leadership in the developing Asia-Pacific region – and strengthen its reputation on the world stage.

Latest Posts

The zero dollar bill phenomenon

If there's one indication that customer relationship management (CRM) systems at telcos are screwed, it's got to be the phenomenon of the 'zero dollar' bill. This typically occurs when a customer changes suppliers, but the telco's computerised billing system doesn't quite know what to do...

April 11, 2006 by Renai LeMay

4 Comments

Telstra meets The Chaser

I wouldn't have wanted to be in Telstra spokesperson Rod Bruem's shoes when he walked out of a lift last week to be confronted by The Chaser boys asking if Telstra wanted to purchase naming rights to Cyclone Larry. Bruem told Full Duplex he glibly sent the Chaser crew off to arch-rival Optus: "We've been doing a lot of good work up there but Optus is nowhere to be seen -- maybe you should go speak to them.

April 3, 2006 by Renai LeMay

2 Comments

Economics guru wanted, must like colour red

I don't normally read the job ads in the morning papers, but this one caught my eye:A rare and exciting role has arisen with Vodafone Australia for a talented individual to join its established Public Policy group at a managerial level.Working within a collaborative team environment you will be responsible for providing economic thought leadership together with leading and advocating Vodafone's economic policies.

March 30, 2006 by Renai LeMay

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Competition still matters

Interesting reading in Om Malik's article for Business 2.0 magazine that some parties are expecting a wave of mergers and buyouts to ensue in the ranks of networking equipment vendors if Alcatel and Lucent jump into bed together.

March 28, 2006 by Renai LeMay

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Facing the microphone

It can't be easy being a Telstra spokesperson presenting to a conference composed of rival telcos, regulators and government officials -- not to mention disgruntled customers. Especially if you're speaking before lunch.

March 22, 2006 by Renai LeMay

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Quit your job

As part of my strategy of ... well talking to people (you can see the life of a journalist is very complicated), I had coffee yesterday with current Tangler and former Dot Communications boss Marty Wells.

March 15, 2006 by Renai LeMay

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The hangover

It's no secret that shadow communications minister Senator Stephen Conroy didn't have a good day on Wednesday. Full Duplex doesn't know whether -- like many high-flyers from Australia's telco community -- the politician was suffering a hangover after ATUG's annual awards on Tuesday night.

March 9, 2006 by Renai LeMay

10 Comments

Confessions of an ATUG conference

Those of us who've spent a bit of time attending conferences around Australia will know that every event has its bloopers. This week's Australian Telecommunications Users Group (ATUG) conference held in Sydney was certainly no exception.

March 7, 2006 by Renai LeMay

2 Comments

Calling all Aussie telecomms bloggers

If there is one thing that the growing blogging phenomenon makes clear, it is that the Internet is not a single-user publishing medium. Online publishing is all about the conversations that develop between professional and, increasingly, amateur writers who are interested in publicly discussing the issues that matter to them.

March 1, 2006 by Renai LeMay

8 Comments

Small Pond

When I heard last week that global carrier AT&T had signed up local telco People Telecom to provide wholesale co-location and domestic voice services, I wasn't surprised. It probably wasn't too hard to organise meetings between the two given that AT&T has offices in People Telecom's North Sydney building.

February 26, 2006 by Renai LeMay

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