Advertisements could soon be coming to the Kindle Fire

Advertisements could soon be coming to the Kindle Fire

Summary: Amazon is mulling over the possibility of bringing its Kindle Special Offers program to the Kindle Fire -- but there are some concerns.

SHARE:
TOPICS: Mobility, Hardware
5

Could the Kindle Fire could be getting its own sponsored advertisements?

Amazon's Kindle with Special Offers program has apparently been successful enough that the company is planning to expand it to the Kindle Fire, reports ADAge.

The news comes via two advertisement agency executives, both of whom decided not to work with Amazon due to the general vagueness of its plans. Amazon, for instance, isn't quite sure whether to offer the advertisements on already-purchased devices or just new ones.

That's a big detail to work out, as it has major consequences for the general user experience. Unlike with the Kindle with Special Offers, which is sold with the advertisement functionally built in, sending ads to a formerly ad-free Kindle Fire could make a lot of users angry -- not just at Amazon but at the advertised products as well. That's bad news for advertisers.

Offering an ad-sponsored Kindle would also likely allow Amazon to drop the price of the device by a fairly significant margin, making the $199 tablet even more of an impulse buy than it already is.

Topics: Mobility, Hardware

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

5 comments
Log in or register to join the discussion
  • It's a no-brainer.

    Make a Kindle Fire with Special offers and sell it for $150-$175 or some such. Seemed to work just fine with their normal Kindle.
    Aerowind
  • Not on my Fire you don't

    I don't care if they send special offers to a Fire or not.. as long as the Fire was sold as such. I bought my daughter a Kindle Touch with Special Offers and it's been fine. But we also bought a few Fires with no mention of special offers, I would not be happy if special offers started showing up on my Fires.

    Maybe, if they offered me a $60 per device rebate, I might choose to accept the special offers..
    mphare
  • Uh Oh

    Six months out and they want to bring in ads to increase post-sale revenues per device.

    Since the price was artificially low, Amazon purchases were supposed to make the device a successful strategic product.
    DannyO_0x98
  • Kindle Fire

    I have 2 of the Kindle Fires. Bought with no ads, need no ads, will return both if they end up with ads. And thats that.
    masterchief1
  • No Ads

    Boughty my Kindle Fire without Ads. I'll have a real problem with the device if they start putting ads on it. They didn't pay ME via any promotion or discount to gain permission to my device like that. No ads. Nope.
    tcurranmortgage