Amazon forum: 70 percent of Kindle owners over 40

Amazon forum: 70 percent of Kindle owners over 40

Summary: CNET's David Carnoy has been trying to figure out just how old Amazon Kindle e-book readers actually are, and he may have just found out.Posting about it several months ago and citing a thread in Amazon's forums discussing Kindle owners' ages, he wondered aloud just how old a typical Kindle owner is, since Amazon won't provide official figures.

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CNET's David Carnoy has been trying to figure out just how old Amazon Kindle e-book readers actually are, and he may have just found out.

Posting about it several months ago and citing a thread in Amazon's forums discussing Kindle owners' ages, he wondered aloud just how old a typical Kindle owner is, since Amazon won't provide official figures.

Well, now we (might) know.

Apparently, one user tabulated 700 or so responses in that thread to take a sample.

Here are the results:

  • 0 - 19: 5%
  • 20 - 29: 10%
  • 30 - 39: 15%
  • 40 - 49: 19.5%
  • 50 - 59: 23%
  • 60 - 69: 19.5%
  • 70 - 79: 6%
  • 80+: 2%

As Carnoy writes, if you add it all up, over half the owners are over 50 and 70 percent are over 40.

This isn't a particularly exacting survey, but it certainly gives a ballpark to Kindle ownership...at least those dedicated enough to read the forums about the device.

Why this age group? A few reasons: First, price. For $359, a younger group could buy a gaming console or an iPod touch (or two). Second, many seniors have indicated in the forum that the digital reader is easier to handle and read than regular books for arthritis sufferers and those with poor eyesight, respectively.

(Kindle Culture has more info on the breakdown, including the neat graph above.)

Topics: Hardware, Amazon, Mobility

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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Talkback

14 comments
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  • Have a Kindle? Why do/don't you like it?

    Leave your suggestions here, in TalkBack.
    andrew.nusca
  • You just gave the obvious reasons

    1. Priced out of young people's range.
    2. Easy on the eyes.
    3. Easy on the crickety old hands.
    Michael Kelly
    • Or maybe...

      Parents are the ones purchasing it for their kids, I know of 2 people who have purchased one for the kids.
      mrlinux
      • Not sure...

        I mean I know it does say "owner", but given this is tabulated from a forum response I would think the people responding would be giving their own age, not the age of the person who purchased it. Though I suppose you could argue that the under 13 count could be low since children are not supposed to respond online (though we know that doesn't necessarily stop them).
        Michael Kelly
    • One more obvious reason

      4. You can carry a whole freakin' library around with you.
      Ralph Wells
      • And just how

        does that explain why most users are over 40?
        Michael Kelly
        • No idea, but

          it was the main reason a sixty-something acquaintance gave for being excited about his purchase. Where's that 'Add someone else's opinion' button?
          Ralph Wells
      • How many books do you carry?

        The only time I carry books is when I travel. I usually have 24 to 28 hours of travel when I do travel about 3 times a year, and I never need to carry more than 4 paperback books. Doesn't take up that much room in my backpack. I just don't see an advantage to paying $350 - $500 for a Kindle. I have noticed since the Kindle came out, it is harder to find books on Amazon that are in pdf format. Wonder why that is. LOL.
        sgtm8@...
  • RE: Amazon forum: 70 percent of Kindle owners over 40

    I use my palm for the same thing - carrying books around with me. The kindle is not a serious competitor, though, since it can't cover the other functions available on my palm - email, web browsing, planner, games, expense tracking...
    Ralph Wells
  • RE: Amazon forum: 70 percent of Kindle owners over 40

    Reading from a computer screen or palm or smart phone screen is wearying. The Kindle is ink on glass and I can read for hours and hours and very little eye fatigue.

    Also, Kindle is mostly reading and the images are a distant second. Younger people are not into reading as much, everything is video. A family near me with 8 members (most adopted) - none of them are readers. I read tons to my kids when they were little and now they are voracious readers as adults, but that is unusual.
    skipdykoski@...
  • RE: Amazon forum: 70 percent of Kindle owners over 40

    Perhaps the oldest kindle 2 user in the world??? http://www.widwi.com/widwi.php?item=40
    aprice88
  • RE: Amazon forum: 70 percent of Kindle owners over 40

    hello every body i really like the Amazon forum because their are many useful information for any topic and get many knowledge about all topics. thanks for discuss on it .
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  • RE: Amazon forum: 70 percent of Kindle owners over 40

    hello every body i really like the Amazon forum because their are many useful information for any topic and get many knowledge about all topics. thanks for discuss on it .
    -----------
    Rockstarbabu
    ---------------------
    Yes that is a nice idea but have you ever thought of going up to the biggest guy on the subway and telling him your thoughts on this. I wonder what he might do, or would you even do it.
    ---------
    <a rel="dofollow" href="http://mymmoshop.com/buy/world-of-warcraft-us/gold/index.php">wow gold</a>--wow gold
    Rockstarbabu
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