AMD focused on netbooks more than tablets right now

AMD focused on netbooks more than tablets right now

Summary: While everyone is rushing out tablets and e-book readers, AMD seems to be playing it cool and remaining focused on the netbook market, Digitimes reports.

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While everyone is rushing out tablets and e-book readers, AMD seems to be playing it cool and remaining focused on the netbook market, Digitimes reports.

According to the Asia-based IT news site, AMD's senior VP and general manager of the Products Group, Rick Bergman, said that AMD doesn't feel pressed to push out a tablet (nor a smartphone) at the moment.

Instead, AMD's current big projects include developing mainstream PC products, the Bobcat processor for netbooks to be released in 2011, and the upcoming release of new graphics cards ATI Radeon HD 5450, 5570 and 5670.

Frankly, I'm relieved to read this. While I welcome more competition for the iPad (Samsung's Galaxy Tab could be a sound challenger), some devices just look rushed and unexciting (see: HP Slate). For serious productivity uses, I still think the netbook is a better choice than a tablet device, so I'd rather see further innovation and development there.

What do you want to see more of: tablets or netbooks?

Topics: Tablets, Hardware, Laptops, Mobility, Processors

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7 comments
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  • Focused on a dying paradigm

    Yup, sounds like AMD
    No_Ax_to_Grind
  • It's logical

    Netbooks are a mature low-cost product that is beginning to establish itself in emerging markets. That category will have a significantly higher volume of sales than tablets for years. The emerging market is unequivocally the ultimate market for low cost devices and will eventually become the main driver of sales for netbooks (that's why I think the decline in netbook adoption in western countries is ultimately a non-issue).

    Since tablets priced as high as the iPad don't stand a chance of gaining significant adoption in emerging markets, it makes sense for AMD to stick with the devices that guarantee much higher sales volume, particularly in the low cost arena where AMD is most competitive. That makes AMD's move to stick with netbooks a safe bet.
    eMJayy
  • RE: AMD focused on netbooks more than tablets right now

    In order to be successful in the tablet market, AMD needs to develop a low-power high-performance CPU. It requires either going to 32nm or using an architecture other than x86 or both.

    That isn't happening as I see it. They might have had a chance before iPad by yanking the keyboard and gluing the screen to the main body. Now it has to be twice as thin; it means no fan is allowed. And it has to run two or three times longer on a smaller battery than an average netbook or PC laptop. It may not be possible with the current CPU architecture and manufacturing processes.
    Earthling2
  • RE: AMD focused on netbooks more than tablets right now

    Upcoming release of the 5670? Huh? I already have a 5670, they've been out for months now.
    TravisCombs
  • A distinction without a difference

    Netbook/tablet market is how it really is. In some ways all the iPad brouhaha is Apple being LATE to the netbook market!

    Soon netbooks will have touch screens, soon the prices will be sub $200. At that point it will depend on what you do. Do you type a lot, then you need a keyboard, you don't you want a tablet. Do you want tight integration with your Win7 network? Then you'll want some flavor of Win7, you don't care, then Android or iPad.

    It depends on your budget and your needs. If AMD develops a decent power, low voltage chip suitable for a netbook, it will be just as suitable for a tablet.

    AMD has the ATI thing going for it. With my i5 laptop, I have to say I miss the graphics quality of the Radeon 3200 (now 4000 series) in my old one.
    stano360
  • RE: AMD focused on netbooks more than tablets right now

    AMD sounds like the smartest computer maker out there right now. I've felt for some time that people predicting the demise of netbooks are going to have egg all over their faces. How can there ever again NOT be a market for ultra-portable computers with a keyboard attached?
    RichardWrite
  • RE: AMD focused on netbooks more than tablets right now

    AMD sounds like the smartest computer maker out there right now. I've felt for some time that people predicting the demise of netbooks are going to have egg all over their faces. How can there ever again NOT be a market for ultra-portable computers with a keyboard attached? Soon--very soon--tablet owners are going to wish there was an easy way to keep a keyboard with them for those trips to Starbucks or on the plane.
    RichardWrite