Apple mini-stores officially coming to select Target locations

Apple mini-stores officially coming to select Target locations

Summary: Following up on its deal with Best Buy, Apple plans to offer special 'mini-stores' at a limited number of Target locations.

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TOPICS: Apple
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Confirming rumors that emerged last week, Target told Reuters today that it is working with Apple to furnish some of its locations with mini Apple Stores.

Apple already has a similar deal with Best Buy, though it's unknown how much Target's displays will deviate from Best Buy's own. Also unknown are which devices Apple plans to feature most prominently at the locations,

The boutiques won't reach all of Target's stores, or even a very large percentage of them. Out of Target's 1,760 U.S. locations, only 25 will see the installations, at least initially. Target isn't saying just yet which of its stores these 25 will be, but its certain they will be in smaller areas not served by Apple Stores.

Topic: Apple

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19 comments
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  • Apple mini-stores?

    What really is an "Apple stand". (As in "Fruit Stand")
    Samic
    • RE: Apple mini-stores officially coming to select Target locations

      Just another reason NOT to shop at target
      rparker009
      • Are you really THAT petty

        @rparker009
        Are you really so much of a hater that a retailer's decision to showcase one product among many is going to stop you from shopping there?

        Wow
        use_what_works_4_U
      • RE: Apple mini-stores officially coming to select Target locations

        @macadam

        yes
        .DeusExMachina.
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  • RE: Apple mini-stores officially coming to select Target locations

    This is just wrong, on so many levels. Target is ilk K-mart, or a Walmart for stuck up trailer Park trash. Why would Apple lower their standards? Maybe Tim Cook should re-evaluate this potential disaster...
    Rick_Kl
    • RE: Apple mini-stores officially coming to select Target locations

      @Rick_Kl

      The only person appearing stuck up here is you, unfortunately.
      .DeusExMachina.
  • RE: Apple mini-stores officially coming to select Target locations

    This is just wrong, on so many levels. Target is ilk K-mart, or a Walmart for stuck up trailer Park trash. Why would Apple lower their standards? Maybe Tim Cook should re-evaluate this potential disaster...
    Rick_Kl
    • RE: Apple mini-stores officially coming to select Target locations

      @Rick_Kl "Lower their standards"? Man, go back to Planet Earth: Apple standards are TO SELL THEIR PRODUCTS TO ANYONE WILLING TO SHELL OUT THE MONEY. They are not Cartier or Tag Heuer (even if they pretend so), we are talking about phones and tablets fer chrissake... but maybe, as your words implies, the Great Unwashed Masses are not worty of the "Next Big Thing"...
      Blaufeld
  • RE: Apple mini-stores officially coming to select Target locations

    Apple Mini STores, with Mini Genius's :-)
    neil.postlethwaite
  • Guess they need new suckers... NT

    ..
    winddrift03
  • RE: Apple mini-stores officially coming to select Target locations

    Looks like the Apple table at my local Best Buy.
    *yawn*
    ianberg
    • RE: Apple mini-stores officially coming to select Target locations

      @ianberg I think it is. It doesn't sound like they've actually put any Apple stands in any Targets yet, and the background definitely looks like Best Buy. I'd say the picture is provided just as an example of what to expect, since it's similar to their deal with Best Buy.
      Garrett Williams
  • RE: Apple mini-stores officially coming to select Target locations

    Apple is diluting its brand and image.
    peteparad
    • RE: Apple mini-stores officially coming to select Target locations

      @peteparad<br><br>How so?
      (Ibid above.)
      .DeusExMachina.
  • RE: Apple mini-stores officially coming to select Target locations

    @peteparad Absolutely. And it is not a stretch to assume Mr. Jobs blocked these kinds of forays into the abyss. I wonder if they will create product strata, i.e., items sold by Apple at Apple will be "XX" level (hardware/price), with products sold thru Big Box at "x" level. That would match Cook's bean-counter approach to distribution (recall: "Yes, but how will the App store help us sell more phones?"). A shudder just ran through my body.
    ChanticoSkky77
    • RE: Apple mini-stores officially coming to select Target locations

      @ChanticoSkky77

      Wow, spoken like someone with ZERO inside info into how Apple operates.
      .DeusExMachina.
  • RE: Apple mini-stores officially coming to select Target locations

    It's not like you need a Super WalMart to display all of Apple's products.
    Zippereye125
  • Wake up and smell the coffee, nice people!

    My wife worked@ Target for more than 5 years, 2003-2008, so I think that I have a good idea of what they market and how it's done there, to whom, and why Apple would be a good thing for them to get into. People go to Target because of convenience and massive brand selection potential, where you can purchase virtually anything in the electronics dept you'd care to buy within reason, and Apple certainly fits into the "within reason" designation.

    It will be a good thing for both Apple and Target, this new liason...and here's why...not to mention consumers either curious or dead-set on an Apple purchase. People buying at Target are also notoriously "brand conscious and on the fence" about virtually everything in the electronics field, having no loyalty to anyone actually it seems, so having Apple at Target means that many folks who are certainly curious about Apple products will get an up-close and personal view of the Apple experience, without ever having to go into an Apple Store.

    This new thing will bring Apple products to a class of buyers who would most likely NOT go into an Apple Store otherwise, and they will be able to buy the whole lineup of Apple products there at Target, just watch and remember I wrote that for future reference.

    And therein lies the meaning and the message both, simple, clear as a bell, and full of intrinsicly non-Apple-weighted content.

    People buying Apple at Target will become legitimately Apple-friendly instantly, and they WILL be able to make purchase decisions there that would not be possible at the Apple Store, without any pressure, coercion by Apple employees, ie the "genius concepts" et al, so consider this move by Apple to be many buyer's first opportunity to have an Apple product MINUS the Apple experience that one gets every time at Apple Stores.

    That's what this is all about ladies and gents here who are perplexed and unable to grasp the motives and concepts involved with this major deviation from Apple staying in "exclusively niche-oriented Fringe-Land, quirky and perhaps even exclusively separate from the PC market itself," in other words many hundreds of thousands of consumers will benefit greatly from this "mini-marriage" of Apple and generic society here in the USA at worst, and at best it will expose these special and huge numbers of USA consumers to Apple itself. a non-denominational Apple experience of the most basic means possible.

    Apple will be experimenting into other non-exclusive markets as the days tick by in 2012 and further on also, so welcome to the new "Tim Cook" Apple-brand exhibition of Apple in the marketplace of PC products, and don't forget it's never done this sort of thing before, touche'!

    This new buyer-experience will be good for Apple, and good for consumers alike from all walks of life, ie the Best Buy and Target type of folks that Apple would be well-served (and vice versa) to initiate contact with, so there you go, the answer and the questions about this new alliance answered in one sentence or two, or three, whatever!

    "Hello World," and a softening of hard-line big business model Apple exclusivity existed in until now, or shall I say until this point in time. Target and Best Buy represent legitimacy to the Apple brand for millions of normal, everyday folks who would never have dreamed of owning Apple products and getting a taste of Apple's special kind of PC stuff, iPod, iPad, AppleTV and computers alike, not to mention the iPhone, most likely Apple's biggest money maker ever, which will continue to grow and prosper in this new area of Apple market-speak, Mom and Pop-Land, non-geek Apple buyers alike...welcome Apple into the new territory it has chosen to avoid, literally speaking again up to now, because anybody's $$'s is what Apple wants and will get from this new, friendly, discount-conscious buyer market that Best Buy and Target represent, a new area of built-in sales and exposure for the company that needs all the ca$h the market will allow presently and in the future.

    This is indeed new territory and Apple will be watching this whole deal unfold with rapt attention, all cylinders lit and firing, you betcha, I am certain of this 100%.......and even a closed-minded fool should be, too.

    Thanks for the opportunity to explain this simple 2+2=4 math lesson for all of you who don't understand the situation just yet, as it's my time to comment about it because I am totally cross-platform with Windows, Apple, Linux, IBM and virtually all segments of PC consumption inhabiting my world.

    Welcome to the New Age of computer integration where all brands will begin to interact with the pulbic $$'s out there for market share, ie it's 2012 not 1999 you know what I mean? And if any of my statements in this post are "foreign" to your understanding of the PC consumer world market today, wake up and smell the coffee, nice people!
    rexrzer1238477@...